ClawHub

Branding

v1.0.0

Build distinctive brand identity with clear positioning, voice, and visual consistency.

⭐ 4· 1.4k·5 current·5 all-time
byIván@ivangdavila
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high confidence
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Purpose & Capability
Name/description align with the SKILL.md: it contains discovery questions, positioning/voice/logo guidance and deliverables consistent with a branding task. There are no unrelated requirements (no credentials, binaries, or config paths).
✓
Instruction Scope
The runtime instructions are limited to asking the user discovery questions and producing brand artifacts and checklists. They do not instruct the agent to read files, access environment variables, call external endpoints, or perform system operations outside the described scope.
✓
Install Mechanism
No install spec and no code files — this is instruction-only, which is the lowest-risk installation profile. Nothing will be written to disk or downloaded by the skill itself.
✓
Credentials
The skill declares no required environment variables, credentials, or config paths. Requested access is proportionate (none) to the stated purpose of producing branding guidance.
✓
Persistence & Privilege
No elevated privileges are requested: always is not set and there is no install that would persist on the system. Note: disable-model-invocation is not set, so the platform's default (model may invoke) applies; for a benign instruction-only skill this is acceptable but can be changed if you prefer explicit invocation only.
Assessment
This skill is coherent and low-risk: it only contains prompts and templates for producing brand assets and requests no credentials or installs. Before enabling, consider whether you want the skill allowed to be invoked autonomously by the model (disableModelInvocation if you prefer explicit use). Also review any branding outputs for legal/IP issues (trademarks, domain availability) and for sensitivity before sharing externally. If you need stronger privacy controls, confirm your platform's data handling policies, since the skill itself does not request or transmit credentials.

Like a lobster shell, security has layers — review code before you run it.

Runtime requirements

✨ Clawdis
OSLinux · macOS · Windows
latestvk9773m24cpttm7vrcs7w8qftnh80x8nf
1.4kdownloads
4stars
1versions
Updated 1mo ago
v1.0.0
MIT-0
Linux, macOS, Windows
Iván@ivangdavila
latest
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Discovery Questions (Ask First)

  • What does the product/service actually do? In one sentence.
  • Who is the specific customer? Job title, situation, pain.
  • What alternatives exist? Direct competitors, indirect solutions, doing nothing.
  • Why would someone choose this over alternatives? The real reason.
  • What words should customers use to describe you? Pick 3-5.
  • What words should they NOT use? 3-5 anti-traits.

Positioning Statement (Produce This)

Fill in and refine until crisp: "For [specific audience] who [specific need], [brand] is the [category] that [unique benefit] because [reason to believe]."

Test: Can you say it out loud without cringing? Would customer nod in recognition?

Brand Voice (Define Precisely)

Create a 2x2 for each trait:

We areWe are not
ConfidentArrogant
DirectRude
PlayfulSilly

For each trait, write 3 example sentences showing how it sounds. Write 3 sentences that violate it—what to avoid.

Naming Checklist

Before falling in love with a name:

  • .com domain available (or reasonable alternative)
  • Primary social handles available (@name)
  • No trademark conflicts in your category
  • Passes the phone test—spell it over a call
  • No negative meanings in Spanish, Chinese, common languages
  • Fits in a logo, looks good written

Tagline Formula

Pick one structure:

  • Benefit statement: "Move money for free"
  • Challenge: "Think different"
  • Promise: "15 minutes could save you 15%"
  • Category + twist: "The un-agency"

Max 6 words. Test: Would someone repeat this to a friend?

Visual Direction Brief

Specify before any design:

  • Mood: 3 reference brands with right feeling (not competitors)
  • Color direction: warm/cool, vibrant/muted, primary color family
  • Typography feel: modern/classic, geometric/humanist, bold/light
  • Imagery style: photo/illustration, people/abstract, lifestyle/product
  • Avoid: specific styles, colors, or approaches that feel wrong

Logo Requirements

Define constraints:

  • Must work at 16px favicon size
  • Must work in single color (black, white)
  • Wordmark, symbol, or combination?
  • Horizontal and square versions needed?

Consistency System

Create these assets:

  • Color palette: 1 primary, 2-3 secondary, 2-3 neutrals with exact codes
  • Type scale: specific sizes for H1, H2, H3, body, caption
  • Spacing scale: 4, 8, 16, 24, 32, 48, 64px (or similar)
  • Component examples: how a button, card, input looks

Brand Guidelines Document

Minimum contents:

  1. Positioning statement + story
  2. Voice traits with examples
  3. Logo files + usage rules (clear space, minimum size, backgrounds)
  4. Color palette with all codes (HEX, RGB)
  5. Typography with font files or links
  6. Do's and Don'ts gallery

Quality Check

Before finalizing, verify:

  • Could a stranger create on-brand content from these guidelines?
  • Is it different enough from top 3 competitors?
  • Does it resonate with 3 real people in target audience?
  • Is every element intentional, not arbitrary?
  • Can you apply it consistently across: website, email, social, product UI?

Common Failures to Avoid

  • "We're like X but for Y" without being distinctive—lazy positioning
  • Voice traits that any brand would claim—"friendly, professional"
  • Logo that only works on white backgrounds—fails in real use
  • Colors picked for taste without checking accessibility contrast
  • Guidelines too long to read—no one follows 50-page brand books

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