# Ghost Content Adaptation Guide

- Treat Ghost as `website + newsletter + membership`, not as a plain blog.
- Write the `title`, `custom excerpt`, `feature image`, `visibility`, and newsletter intent before finalizing the body.
- Use one title as the H1; do not repeat it inside the HTML body.
- Keep the first screen optimized for inbox scanning and web reading at the same time.
- Prefer short paragraphs, clear H2s, and clean HTML that survives email clients.
- Use cards strategically when they materially help:
  - `bookmark` for references/resources
  - `callout` for key takeaways
  - `call to action` for subscribe/upgrade/launch prompts
  - `email content` when something should appear only in the email version
  - `public preview` when the post should tease member-only or paid-only content
- Choose the first tag intentionally because Ghost treats it as the primary tag.
- Set visibility deliberately: `public`, `members`, `paid`, or specific `tiers`.
- Default operational posture: `draft first`, then decide publish/send/newsletter targeting explicitly.