# Content Strategy Reference > **This file is populated during onboarding** with content pillars, target accounts, and frameworks tailored to the user's niche and goals. Sections marked with `[AUTO-UPDATED]` are refreshed by the Intelligence Update workflow (SKILL.md Workflow 9). ## The 4 Content Pillars > **Populated during onboarding.** The agent generates 4 pillars based on the user's niche, goals, and content assets. Below is the template structure — the agent replaces these with niche-specific pillars. ### Pillar 1: Portfolio Piece (2-3x/week) -- PRIMARY SHOWCASE Short demos, screen recordings, screenshots, or case studies of the user's work. **Structure:** ``` [HOOK -- reference a known brand, surprising stat, or bold claim] [WHAT -- what you built/did, in 1-2 lines] [HOW -- 3-4 bullet points of specific details] [SECRET -- one key insight or technique] [QUESTION -- invite replies] [media] ``` **Why it works:** Shows mastery through specifics. Bookmarkable. Gets shared by people who want to reference the technique. _[Agent: Replace this template with niche-specific examples during onboarding. E.g., for a designer: "design breakdown" posts. For a founder: "product demo" posts. For a DevOps engineer: "infrastructure diagram" posts.]_ --- ### Pillar 2: Deep Dive (1-2x/week) Threads (3-7 tweets) or long-form posts explaining the WHY behind decisions. **Structure:** ``` Tweet 1: Hook + "Here's the #1 mistake/insight/pattern..." + thread indicator Tweet 2: The problem explained simply Tweet 3: The solution/framework Tweet 4: Proof or code/example Tweet 5: Takeaway + CTA + question ``` _[Agent: Generate 5-8 topic ideas specific to the user's niche during onboarding.]_ --- ### Pillar 3: Process Reveal (1x/week) -- GROWTH HACK Show HOW you work — your tools, workflow, decision-making process. **Structure:** ``` [POLARIZING HOOK -- challenge conventional wisdom about how this should be done] [THE DIFFERENCE -- show your unique approach vs the common approach] Common way: "[generic approach]" -> Gets [mediocre result] Your way: "[specific approach]" -> Gets this: [proof/media] [INSIGHT -- why your approach works] [QUESTION] ``` **Why this pillar grows fastest:** Two audiences care — (1) peers who want to learn your approach, and (2) potential clients/employers who want to hire someone with this process. _[Agent: Adapt this to the user's specific workflow during onboarding. E.g., AI-directed coding, design system architecture, growth hacking process, etc.]_ --- ### Pillar 4: Social Proof Drop (1x/week) Leverage stats, milestones, and achievements as content. **Structure:** ``` [MILESTONE -- specific number/achievement] [CONTEXT -- how you got there, what drove it] [LESSON -- one insight others can learn from] [LIST -- top performers or breakdown] [QUESTION] ``` _[Agent: Populate with the user's actual social proof from onboarding interview. If user has no social proof yet, replace this pillar with a "Learning in Public" pillar.]_ --- ## Target Accounts for Engagement > **Populated during onboarding.** The agent researches the user's niche and identifies accounts to engage with. ### Tier 1 -- High-Follower Creators in Your Niche (borrow their audience) | Handle | Why | Reply Strategy | |--------|-----|----------------| | _[populated during onboarding]_ | _[why this account matters]_ | _[specific approach]_ | ### Tier 2 -- Target Audience (future clients/employers/community) | Handle | Why | Reply Strategy | |--------|-----|----------------| | _[populated during onboarding]_ | _[why this account matters]_ | _[specific approach]_ | ### Tier 3 -- Searches to Monitor Daily _[populated during onboarding -- search queries to find leads, opportunities, and relevant conversations]_ --- ## Reply Framework ### The Anatomy of a High-Value Reply ``` [SPECIFIC OBSERVATION about their post -- shows you actually read it] [VALUE ADD -- a technique, correction, alternative, or extension] [SUBTLE PROOF -- mention your experience naturally] (Optional: [FOLLOW-UP HOOK -- a question or "I've been experimenting with X"]) ``` **Good reply example (for a developer niche):** ``` The layout is clean but the scroll animation is doing too much -- try easing with a cubic-bezier(.22,1,.36,1) instead of linear for that premium feel. I ran into the same thing building a similar component last month. Happy to share the config if you want it ``` This reply: shows expertise (specific technical tip), adds value (actionable fix), includes subtle proof (mentions past experience), and invites follow-up. _[Agent: Generate 2-3 good reply examples specific to the user's niche during onboarding and add them here.]_ **Bad replies (NEVER DO):** - "Great post!" - "This is amazing!" - "Love this" - "Facts" - Any reply under 15 words that adds zero value --- ## Warm DM Templates > **Populated during onboarding** with templates adapted to the user's goal (client acquisition, job hunting, collaborations, etc.). ### After They Engage With Your Post ``` Hey [name] -- saw you [liked/replied to] my post about [topic]. Noticed you're [building/working on] [their thing]. [Specific observation about their work + how you could add value]. [Low-commitment CTA -- free audit, quick suggestion, etc.] ``` ### After You Engage With Their Post ``` Hey [name] -- was just commenting on your [topic] post. Your [thing] is [specific compliment]. Quick thought -- [specific value-add suggestion]. [Offer to help -- no strings attached.] ``` ### Cold (Use Sparingly) ``` Hey [name] -- I've been following [their thing] and [specific thing you noticed]. I specialize in [your niche]. [Social proof -- one sentence]. [Would a free [specific deliverable] be useful?] ``` --- ## Current Feed Trends [AUTO-UPDATED] _[populated during intelligence updates]_ ### Trending Formats Right Now _No data yet -- run Intelligence Update to populate._ ### Trending Topics Right Now _No data yet -- run Intelligence Update to populate._ --- ## Target Audience Profile [AUTO-UPDATED] ### The "Core Orbit" (Current Engagers) _No data yet -- run Intelligence Update to populate._ ### Potential Follower Analysis _No data yet -- run Intelligence Update to populate._ ### Who We're Targeting _No data yet -- run Intelligence Update to populate._ ### What They Engage With _No data yet -- run Intelligence Update to populate._ ### Content Calendar Alignment _No data yet -- run Intelligence Update to populate._ _Last updated: never_