# Weekly Review — Week of [Date]

## Performance Summary

| Metric | This Week | Last Week | Change | Target |
|--------|-----------|-----------|--------|--------|
| Total tweets | | | | |
| Total impressions | | | | |
| Avg engagement rate | | | | |
| New followers | | | | |
| Threads posted | | | | |
| Replies sent | | | | |

## Top 3 Performing Posts

### 1. Best Post
- **Content**: 
- **Pillar / Tier**: 
- **Impressions**: __ | **ER**: __% | **Replies**: __ | **Bookmarks**: __
- **Why it worked**: 

### 2. Second Best
- **Content**: 
- **Pillar / Tier**: 
- **Impressions**: __ | **ER**: __% | **Replies**: __ | **Bookmarks**: __
- **Why it worked**: 

### 3. Third Best
- **Content**: 
- **Pillar / Tier**: 
- **Impressions**: __ | **ER**: __% | **Replies**: __ | **Bookmarks**: __
- **Why it worked**: 

## Bottom 3 Performing Posts

### 1. Worst Post
- **Content**: 
- **Why it underperformed**: 
- **Lesson**: 

### 2. Second Worst
- **Content**: 
- **Why it underperformed**: 
- **Lesson**: 

### 3. Third Worst
- **Content**: 
- **Why it underperformed**: 
- **Lesson**: 

## Content Mix Analysis

| Type | Actual | Target | Adjustment Needed |
|------|--------|--------|-------------------|
| Value | __% | 40% | |
| Opinion | __% | 25% | |
| Story | __% | 25% | |
| Engagement | __% | 10% | |
| Product Tier 3 | __% | <20% | |

## Engagement Quality

- Core circle engagement consistency: __ / 7 days
- Notable new relationships:
- DM conversations progressed:
- Community participation:

## A/B Test Results

- **Test**: 
- **Result**: 
- **Conclusion**: 
- **Action**: Adopt / Extend test / Drop

## Next Week Plan

### A/B Test for Next Week
- **Variable**: 
- **Hypothesis**: 
- **Measurement**: 

### Content Calendar Adjustments
-

### Engagement Focus
-

### Key Events / Opportunities
-

## Strategy Insights

- What pattern is emerging?
- What should I do more of?
- What should I stop doing?