{
  "primary_objective": "brand_building",
  "primary_objective_options": [
    "brand_building",
    "lead_generation",
    "fundraising",
    "hiring",
    "thought_leadership",
    "community_building",
    "product_launch"
  ],
  "growth_stage": "early",
  "growth_stage_definitions": {
    "early": "0-1K followers, establishing presence",
    "growth": "1K-10K followers, building momentum",
    "established": "10K-50K followers, scaling influence",
    "authority": "50K+ followers, maintaining leadership"
  },
  "targets": {
    "1_month": {
      "follower_growth_pct": 20,
      "avg_engagement_rate_pct": 2.0,
      "avg_impressions_per_tweet": 200,
      "weekly_threads": 1,
      "daily_tweets": 3,
      "daily_replies": 10,
      "key_relationship_targets": 5
    },
    "3_month": {
      "follower_growth_pct": 50,
      "avg_engagement_rate_pct": 3.0,
      "avg_impressions_per_tweet": 500,
      "weekly_threads": 2,
      "daily_tweets": 5,
      "daily_replies": 15,
      "key_relationship_targets": 15
    },
    "6_month": {
      "follower_growth_pct": 150,
      "avg_engagement_rate_pct": 3.5,
      "avg_impressions_per_tweet": 1000,
      "weekly_threads": 2,
      "daily_tweets": 5,
      "thought_leader_mentions": 5,
      "speaking_invitations": 2
    }
  },
  "kpis": {
    "primary": ["engagement_rate", "follower_growth", "impressions_per_tweet"],
    "secondary": ["reply_rate", "bookmark_rate", "profile_visits", "link_clicks"],
    "business": ["website_referrals_from_x", "leads_from_x", "mentions_by_target_accounts"]
  },
  "content_mix": {
    "value_tweets_pct": 40,
    "opinion_tweets_pct": 25,
    "story_tweets_pct": 25,
    "engagement_tweets_pct": 10,
    "promotional_cap_pct": 20
  }
}