# Voice of Customer Analysis — Output Template

## 1. Executive Summary
- Analysis scope: [product/brand], [time period], [# feedback items analyzed]
- Key finding: [single most important insight]
- Top 3 priorities with estimated impact
- Recommended immediate actions (next 2 weeks)

## 2. Data Sources and Volume

| Channel | Volume | Date Range | Avg Rating/Score |
|---|---|---|---|
| [Source 1] | [count] | [dates] | [rating] |
| [Source 2] | [count] | [dates] | [rating] |
| **Total** | **[total]** | | |

### Data Quality Notes
- Coverage gaps or biases in the dataset
- Channel-specific skews to be aware of
- Sample size confidence level

## 3. Theme Analysis

### Top Themes by Frequency

| Rank | Theme | Frequency | Sentiment | Trend | Representative Verbatim |
|---|---|---|---|---|---|
| 1 | [Theme] | [%] | [score/5] | [↑↓→] | "[quote]" |
| 2 | [Theme] | [%] | [score/5] | [↑↓→] | "[quote]" |

### Theme Distribution by Channel

| Theme | Reviews | Support | Survey | Social |
|---|---|---|---|---|
| [Theme 1] | [%] | [%] | [%] | [%] |

### Emerging Themes (new in last 30 days)
- [Theme]: [frequency], [context for emergence]

## 4. Sentiment Deep Dive

### Overall Sentiment Distribution
- Strongly positive (5): [%]
- Positive (4): [%]
- Neutral (3): [%]
- Negative (2): [%]
- Strongly negative (1): [%]

### Aspect-Level Sentiment Map

| Aspect | Avg Sentiment | Volume | Key Driver |
|---|---|---|---|
| [Product quality] | [score] | [mentions] | [specific attribute] |
| [Shipping] | [score] | [mentions] | [specific attribute] |

### Sentiment Trend (by month/week)
- [Period 1]: [score] — [notable events or changes]
- [Period 2]: [score] — [notable events or changes]

## 5. Competitive Intelligence
- Competitor mentions: [competitor A] mentioned [X times], [competitor B] [Y times]
- Switching signals: [% of negative feedback mentioning alternatives]
- Competitive advantages identified by customers: [list]
- Competitive gaps identified by customers: [list]

## 6. Priority Matrix

| Insight | Frequency | Severity | Revenue Impact | Effort | Priority |
|---|---|---|---|---|---|
| [Insight 1] | [%] | [H/M/L] | [H/M/L] | [H/M/L] | [Critical/High/Medium/Low] |

## 7. Action Roadmap

### Immediate (0-2 weeks)

| Action | Owner | Insight Source | Success Metric |
|---|---|---|---|
| [Action] | [Team/Person] | [Theme reference] | [KPI target] |

### Short-term (2-8 weeks)

| Action | Owner | Insight Source | Success Metric |
|---|---|---|---|

### Strategic (8+ weeks)

| Action | Owner | Insight Source | Success Metric |
|---|---|---|---|

## 8. Customer Language Bank
- Top positive phrases customers use to describe the product: [list]
- Top negative phrases and pain point descriptions: [list]
- Words customers use that differ from internal terminology: [mapping]
- Phrases suitable for marketing copy and ad creative: [list]

## 9. Monitoring Plan
- KPIs to track weekly: [list]
- Alert thresholds: [theme] exceeds [%] of feedback
- Review cadence: [weekly/monthly/quarterly]
- Dashboard requirements: [metrics and dimensions]

## 10. Appendix
- Full taxonomy with item counts
- Methodology notes
- Raw data summary statistics