# Post-Purchase Email Sequence Guide

## Sequence Overview

| Email | Timing | Purpose | Primary CTA |
|-------|--------|---------|-------------|
| Order confirmation | Immediate | Confirm + reduce anxiety | Track order |
| Post-purchase upsell | 30 min after order | Capitalize on peak intent | Add to order / new order |
| Product arrival | Day 3–5 (est. delivery) | Welcome + usage tips | Read guide / watch video |
| Usage check-in | Day 7 | Engage + soft cross-sell | "Complete the set" |
| Review request | Day 14 | Social proof collection | Leave a review |
| Replenishment | Day [X] | Repeat purchase | Reorder / Subscribe & Save |

---

## Email Templates

### Email 1 — Order Confirmation + Post-Purchase Upsell Teaser
```
Subject: Your order is confirmed! 🎉 (+ a one-time offer)

Hi [First Name],

Order confirmed! We're getting [Product] ready to ship to you.

Order: #[ORDER NUMBER]
Estimated delivery: [DATE]

[Track order button]

---

P.S. — Customers who ordered [Product] also love [CROSS-SELL PRODUCT]. 
For the next 24 hours only, we're offering 20% off when you add it to your account.

[Add to my order button — links to one-click upsell page]

(Offer expires in [COUNTDOWN].)
```

### Email 2 — "Complete the Set" (Day 7)
```
Subject: How's your [Product] going?

Hi [First Name],

It's been a week since your [Product] arrived — we hope you love it.

Quick question: have you tried pairing it with [CROSS-SELL]?

A lot of our customers find the combination of [Product] + [CROSS-SELL] gives them [specific result].

[I want to try the combo — link to cross-sell product page]

As a thank-you for being a customer, here's 10% off: [CODE]

[Shop Now button]
```

### Email 3 — Review Request (Day 14)
```
Subject: [First Name], what do you think? 

Hi [First Name],

You've had your [Product] for two weeks — we'd love to know how it's going.

If you have 2 minutes, a review genuinely helps other shoppers like you.

[Leave a review button]

If anything isn't right, just reply to this email — we'll make it right.

The [Brand] Team
```

### Email 4 — Replenishment (Day [X])
```
Subject: Time to restock? ⏰

Hi [First Name],

Based on typical usage, your [Product] might be running low around now.

[Reorder [Product] button]

Or upgrade to Subscribe & Save and never run out — plus [DISCOUNT]% off every order.

[Subscribe & Save button]
```