# Upsell Mapper — Output Template

## Catalog Overview

| Field | Value |
|-------|-------|
| Brand / Store | |
| Platform | |
| Total SKUs analyzed | |
| Current AOV | |
| Target AOV | |

---

## Product Relationship Matrix

| Product (anchor) | Essential add-on | Natural complement | Upgrade path | Consumable replenishment |
|-----------------|-----------------|-------------------|-------------|--------------------------|
| | | | | |
| | | | | |
| | | | | |

---

## Upsell Recommendations (per anchor product)

### [Product Name] — $[Price]

| Trigger | Recommended Product | Type | Placement | Price | Discount | Copy Suggestion |
|---------|--------------------|----|-----------|-------|----------|-----------------|
| Product page | | Upsell | | | | |
| Cart | | Cross-sell | | | | |
| Checkout | | Bundle | | | | |
| Thank-you page | | Post-purchase | | | | |
| Day 7 email | | Email cross-sell | | | | |
| Day [X] replenishment | | Replenishment | | | | |

---

## Bundle Recommendations

| Bundle name | Products included | Individual total | Bundle price | Savings |
|-------------|-----------------|-----------------|-------------|---------|
| | | | | |
| | | | | |

---

## Creator Content Brief (Cross-sell angle)

**Hero product:** [Product name]

**Natural companions to mention:**
1. [Product] — angle: "[How creator naturally uses this alongside hero]"
2. [Product] — angle: "[Natural mention opportunity]"

**CTA script for creator:**
```
"I also have [CROSS-SELL PRODUCT] linked — that's what I use [before/after/alongside] this. Link's in bio."
```

---

## Estimated AOV Impact

| Scenario | Current AOV | Projected AOV | Lift |
|----------|------------|--------------|------|
| Cart cross-sell only | | | |
| Cart + checkout cross-sell | | | |
| Full funnel (cart + checkout + post-purchase email) | | | |