# Output Template — Trend Mapper Adaptation Brief

Use this template for every trend adaptation output. A complete brief includes trend assessment, relevance check, and the full production-ready script or content description.

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## [Product / Brand] — Trend Adaptation Brief

**Brief date:** [Date — the day you're assigning this brief]
**Trend name/description:** [1-line description of the trend]
**Audio name (if applicable):** [TikTok audio name or description]
**Trend uses count:** [Current use count at time of writing]
**Trend discovery timing:** [Day 1 / Day 2 / Day 3–4 / Day 5+ from first niche appearance]
**Platform:** [TikTok / Instagram Reels / YouTube Shorts / etc.]
**Product being featured:** [Product name and key benefit]

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## Section 1 — Trend Relevance Assessment

| Factor | Rating (High / Medium / Low) | Notes |
|---|---|---|
| Format fit for product | [H/M/L] | [Does the trend format work naturally for this product type?] |
| Audio tone match | [H/M/L] | [Does the audio's emotional tone match the brand and product message?] |
| Audience overlap | [H/M/L] | [Is this trend being used by your target audience demographic?] |
| Saturation level | [Early / Mid / Late / Saturated] | [Uses count and timing assessment] |
| Brand safety | [Safe / Review needed / Avoid] | [Any sensitive associations with this trend?] |

**Overall fit score — [Strong / Acceptable / Weak — proceed / proceed with caution / skip]**

**Reasoning:** [2–3 sentences explaining the fit assessment and whether to proceed]

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## Section 2 — Trend Mechanics Analysis

**What makes this trend work:**
[2–3 sentences describing the psychological or entertainment mechanism. What is the setup? What is the payoff? Why does it stop the scroll?]

**The template structure:**
- Setup — [What the first half establishes]
- Subversion/payoff — [What the second half delivers — the punchline, reveal, or resolution]
- Standard format length — [Seconds]

**How top creators are using it:**
[Describe 2–3 examples of how creators in adjacent categories are using the trend — not your direct competitors]

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## Section 3 — Product Adaptation Brief

**Product connection point:**
[The specific, authentic connection between the trend format and your product. This is the creative logic that makes the participation feel natural, not forced.]

### Script / Shot List

**[0–Xs — Hook]**
Visual — [What the camera shows]
Text overlay — [Text on screen if applicable]
Audio note — [Where in the audio this falls — beat, lyric, etc.]
Voiceover (if applicable): [Exact words]

**[Xs–Xs — Setup / Body]**
Visual — [Camera description]
Text overlay — [Text on screen]
Voiceover — [Exact words]

**[Xs–Xs — Punchline / Reveal]**
Visual — [Camera description — this is your product's key moment]
Text overlay — [Key product benefit or result in text]
Voiceover — [Exact words]

**[Final Xs — CTA]**
Visual — [Product held to camera / link in bio text card / etc.]
Text overlay — "Link in bio — [reason to click]"
Voiceover — "[CTA line]"

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## Section 4 — Production Notes

**Filming requirements:**
- Setting — [Location / background type]
- Lighting — [Natural / studio / specific direction]
- Talent — [Creator style / founder / customer type]
- Props needed — [Product + any supporting items]
- Multiple hook variants needed — [Yes / No — how many]

**Editing notes:**
- Cut timing — [Fast cuts? Slow transitions? Beat-matched?]
- Text overlay style — [Font preference, placement, animation]
- Key beat/moment to time visual to — [Describe the audio moment to hit with a visual cut or reveal]

**Quality bar:**
[Native/UGC quality — film on phone in real location] OR [Higher production — plan shoot day]

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## Section 5 — Timing and Urgency

**Post deadline:** [Date and time — based on trend timing assessment]
**Urgency level:** 🔴 Today / 🟡 Within 2 days / 🟢 Within 4 days / ⚪ Trending slowly — 1 week window

**If deadline is missed:** [Describe what alternative approach to take — skip entirely / adapt the format without the audio / repurpose as non-trend content]

---

## Section 6 — Performance Benchmarks

What to measure after posting:

| Metric | Your Baseline | Trend Content Target |
|---|---|---|
| Views at 4 hours | [Your average non-trend 4hr views] | [2–5× baseline if trend timing is right] |
| Hook rate (3-sec view %) | [Your baseline] | [Higher — trend familiarity increases watch starts] |
| Completion rate | [Your baseline] | [May be lower — trend content is often short] |
| Comments | [Your baseline] | [Higher — trend participation invites responses] |
| Follows gained | [Your baseline] | [Higher for trend content if personality comes through] |

Check performance at 4h, 24h, 72h. If under 1× baseline at 24 hours, the trend timing or product fit likely missed. Document the learning regardless of outcome.