# Sustainability Messaging Strategy — Output Template

## Brand Sustainability Profile

| Field | Value |
|---|---|
| **Brand Name** | [Name] |
| **Product Category** | [Category] |
| **Target Market** | [Geography + demographics] |
| **Current Sustainability Stage** | [Early / Developing / Mature] |
| **Analysis Date** | [Date] |

## Sustainability Practices Audit

### Product-Level Practices
| Factor | Current Practice | Evidence/Certification | Claim Ready? |
|---|---|---|---|
| Materials | [Description] | [Cert/data] | [Yes/No/Partial] |
| Manufacturing | [Description] | [Cert/data] | [Yes/No/Partial] |
| Packaging | [Description] | [Cert/data] | [Yes/No/Partial] |
| Shipping | [Description] | [Cert/data] | [Yes/No/Partial] |
| End of life | [Description] | [Cert/data] | [Yes/No/Partial] |

### Business-Level Practices
| Factor | Current Practice | Evidence/Certification | Claim Ready? |
|---|---|---|---|
| Energy | [Description] | [Data] | [Yes/No/Partial] |
| Waste | [Description] | [Data] | [Yes/No/Partial] |
| Social impact | [Description] | [Data] | [Yes/No/Partial] |
| Carbon footprint | [Description] | [Data] | [Yes/No/Partial] |
| Community/giving | [Description] | [Data] | [Yes/No/Partial] |

## Claim Inventory

### Current Claims (Audit)
| Claim | Where Published | Tier | Compliant? | Action Needed |
|---|---|---|---|---|
| [Claim text] | [Channel] | [1-4] | [Yes/No/Risk] | [Keep/Revise/Remove] |

### Recommended Claims
| Claim | Tier | Evidence | Channels | Priority |
|---|---|---|---|---|
| [New claim text] | [1-4] | [What backs it] | [Where to publish] | [High/Med/Low] |

## Channel-Specific Messaging

### Product Pages
**Hero claim**: [Primary sustainability claim for product pages]
**Supporting detail**: [Evidence and specifics]
**Badge/icon**: [Certification logo if applicable]

### Packaging
**On-pack claim**: [What to print on packaging]
**Disposal instruction**: [How to dispose/recycle]
**Certification display**: [Which logos, correct placement]

### Sustainability Page
**Headline**: [Page title/hook]
**Key sections**:
1. [Our commitments — what we do]
2. [Our progress — where we are with data]
3. [Our gaps — what we're still working on]
4. [Our goals — where we're headed with dates]

### Email/Social
**Key messages** (rotate monthly):
1. [Progress update message]
2. [Behind-the-scenes message]
3. [Customer story message]
4. [Educational message]

## Validation Results

| Claim | Specificity ✓ | Evidence ✓ | Scope ✓ | Comparison ✓ | Consumer ✓ |
|---|---|---|---|---|---|
| [Claim 1] | ✅/❌ | ✅/❌ | ✅/❌ | N/A | ✅/❌ |
| [Claim 2] | ✅/❌ | ✅/❌ | ✅/❌ | ✅/❌ | ✅/❌ |

## Content Calendar (Next Quarter)

| Week | Content Type | Topic | Channel | Claim Tier |
|---|---|---|---|---|
| W1 | Progress update | [Topic] | [Channel] | [Tier] |
| W2 | Behind-the-scenes | [Topic] | [Channel] | [Tier] |
| W3 | Customer story | [Topic] | [Channel] | [Tier] |
| W4 | Educational | [Topic] | [Channel] | [Tier] |

## Risk Assessment

| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| [Regulatory enforcement] | [L/M/H] | [L/M/H] | [Action] |
| [Consumer backlash] | [L/M/H] | [L/M/H] | [Action] |
| [Competitor challenge] | [L/M/H] | [L/M/H] | [Action] |
| [Certification lapse] | [L/M/H] | [L/M/H] | [Action] |

## Action Items

| Action | Owner | Deadline | Priority |
|---|---|---|---|
| [Revise claim X] | [Name] | [Date] | [High/Med/Low] |
| [Obtain certification Y] | [Name] | [Date] | |
| [Update sustainability page] | [Name] | [Date] | |
| [Schedule quarterly review] | [Name] | [Date] | |