# Logo Design

## Triggers

logo, brand mark, icon design, app icon, favicon, logomark, logo concept, trademark

## Defaults

- **Aspect ratio**: `1:1`
- **Resolution**: `2K`

## Design Thinking

1. **Clarify brand essence** — Before generating, ask: What does the brand stand for? What emotion should the mark evoke? (trustworthy, playful, premium, techy…)
2. **Pick the right logo type** — A tech startup may suit an abstract mark; a bakery fits a pictorial mark; a law firm calls for a lettermark or emblem. Match type to industry and personality
3. **Start with concept, not style** — Define the core metaphor/symbol first (e.g., "shield = protection", "leaf = growth"), then explore stylistic variations around that concept
4. **Design for scalability** — The mark must be recognizable from a billboard down to a 16px favicon. If a detail vanishes at small size, it shouldn't be there
5. **Test in context** — Mentally place the logo on business cards, app icons, social avatars, and merchandise. A good mark works across all touchpoints

## Aesthetics Guidelines

- **Shape language**: Use deliberate geometric shapes — circles convey friendliness, squares convey stability, triangles convey dynamism. Avoid arbitrary organic blobs unless the brand calls for it
- **Color restraint**: Limit the palette to 1-3 colors max. Each color should carry meaning (e.g., blue = trust, green = growth). The logo must also work in pure monochrome
- **Negative space**: Leverage negative space for cleverness and memorability (think FedEx arrow, NBC peacock). Describe negative-space concepts explicitly in the prompt
- **Symmetry and balance**: Logos benefit from optical balance — either symmetric or deliberately asymmetric with a clear visual anchor. Avoid unintentionally lopsided compositions
- **Line weight consistency**: Whether thick and bold or thin and elegant, line weights should be uniform throughout. Mixed weights look unfinished
- **Avoid trends, aim for timeless**: Skip gradients-of-the-year, overly complex 3D effects, or style fads. The best logos are simple enough to age well

## Prompt Rules

- **Solid background** — Always specify a solid color background (e.g., "on a white background"). Do not request transparency
- **Describe the concept, not the outcome** — Write "a shield formed by two overlapping leaves" rather than "a logo that represents security and nature". Concrete visual descriptions produce better results than abstract adjectives
- **Specify style explicitly** — State the rendering style: flat vector, geometric minimal, line art, isometric, etc. Without this, models default to inconsistent semi-realistic styles
- **Constrain complexity** — Describe at most 2-3 visual elements. Every added element increases the chance of muddy composition. If it wouldn't survive at 16x16, remove it from the prompt
- **State what to avoid** — Use negative constraints to exclude unwanted elements (e.g., "no photorealistic textures, no busy background"). Be selective — only exclude what truly conflicts with the concept; over-constraining kills creative possibilities
- **Anchor the composition** — Specify spatial relationships: "centered", "contained within a circle", "symmetrical along the vertical axis". Without this, models produce off-balance layouts
- **About Text Render** - Be clear about the text, the font style (descriptively), and the overall design.