# Shopee Campaign Plan — Output Template

Use this template when presenting a campaign plan to a store operator, business partner, or ecommerce team. Fill in all bracketed fields.

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## Campaign Overview

**Store**: [Store Name]
**Platform**: Shopee [MY / SG / TH / PH / ID / VN / TW]
**Plan Period**: [Start Date] → [End Date]
**Primary Objective**: [e.g., Maximise Flash Sale GMV / Build follower base / Clear aged stock]
**Total Marketing Budget**: [Currency + Amount]

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## Target Events

| Event | Date | Platform-Subsidised? | Our Participation |
|-------|------|----------------------|-------------------|
| [e.g., 9.9 Super Shopping Day] | [Date] | Yes / No | Flash Sale + Voucher |
| [Evergreen Flash Sale] | [Every Friday] | No | Flash Sale only |
| [Custom store event] | [Date] | No | Voucher + Coins |

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## Product Selection

### Flash Sale SKUs

| SKU Name | Normal Price | Flash Sale Price | Discount % | Slot Qty | Slot Time | Floor Price Check |
|----------|-------------|-----------------|-----------|---------|-----------|------------------|
| [Product A] | [MYR/SGD X] | [MYR/SGD Y] | [Z%] | [N units] | [12pm/3pm/9pm] | ✅ Above floor |
| [Product B] | | | | | | |

### Voucher Configuration

| Voucher Name | Type | Discount | Min Spend | Issuance Cap | Validity | Target Audience |
|-------------|------|----------|-----------|-------------|---------|-----------------|
| [Event Sale Voucher] | Store-wide | [MYR X off / X% off] | [MYR Y] | [N vouchers] | [Date range] | All buyers |
| [Loyalty Voucher] | Store-wide | | | | | Followers only |

### Coins Cashback SKUs

| SKU Name | Coins Rate | Gross Margin | Subsidy Cost Est. | Rationale |
|----------|-----------|-------------|------------------|-----------|
| [Product C] | [X% coins] | [Y%] | [MYR/SGD Z] | High repeat-purchase, builds LTV |

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## Budget Allocation

| Campaign Type | Planned Spend | % of Total Budget | Expected Orders | Expected ROAS |
|--------------|--------------|------------------|----------------|---------------|
| Flash Sale | [Platform fee] | — | [N] | [X×] |
| Vouchers | [MYR/SGD X] | [Y%] | [N] | [X×] |
| Coins Cashback | [MYR/SGD X] | [Y%] | [N] | [X×] |
| **Total** | **[Amount]** | **100%** | **[N]** | **XW×]** |

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## Campaign Calendar

```
Week 1  [Mon DD – Sun DD]
  Mon-Thu: Loyalty voucher active (followers only)
  Fri 3pm: Flash Sale slot — [Product A]

Week 2  [Mon DD – Sun DD]  ← EVENT WEEK
  Mon: Pre-event voucher goes live (all buyers)
  Wed: Coins Cashback activated
  [Event Date]: Flash Sale 12pm + 9pm slots
  [Event Date+1]: Voucher runs through end of day

Week 3  [Mon DD – Sun DD]
  Post-event analysis + next cycle planning
```

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## Stock & Logistics Checklist

- [ ] Flash Sale SKU stock confirmed ≥ 3× daily velocity
- [ ] Slot quantity set at ≤ 30% of available stock
- [ ] Processing time set to 1 business day or less
- [ ] 3PL / warehouse notified of volume spike (if applicable)
- [ ] No conflicting voucher + Flash Sale discount stacks

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## Success Metrics

| Metric | Baseline (Last 30 Days) | Campaign Target | Actual (Post-campaign) |
|--------|------------------------|-----------------|----------------------|
| Daily Orders (event day) | [N] | [3–5× baseline] | |
| Flash Sale Sell-through Rate | — | ≥ 80% | |
| Voucher Redemption Rate | — | ≥ 20% | |
| New Followers Gained | [N/month] | [+X%] | |
| Campaign ROAS | — | ≥ 3× | |
| BSR Rank Change | [Position X] | Top [N] in category | |

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## Post-Campaign Notes

*(Complete within 48 hours of campaign end)*

**What worked**:

**What didn't work**:

**Adjustments for next cycle**:

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*Generated by Shopee Planner skill — ClawHub*