{"skill":{"slug":"seo-starter","displayName":"SEO Starter","summary":"Free SEO toolkit — keyword research, search intent matching, content structure, and E-E-A-T signals. Upgrade to Pro for technical audits + automated analysis.","description":"---\nname: SEO Starter\ndescription: \"Free SEO toolkit — keyword research, search intent matching, content structure, and E-E-A-T signals. Upgrade to Pro for technical audits + automated analysis.\"\nauthor: CertainLogic\nlicense: MIT\nhomepage: https://certainlogic.ai/brain\nversion: 1.0.0\n---\n\n# SEO — Starter Kit\n\n> **Rank higher with 4 battle-tested frameworks. No paid tools required.**\n\n---\n\n## Quick Start\n\n1. **Pick a framework** below (Intent, Keywords, Content Structure, or Gap Analysis)\n2. **Apply it to your website** — follow the checklist\n3. **Optional:** Track keywords in Company Brain (`clawhub install company-brain-os`)\n\n**Time to first ranking improvement:** ~1 week\n\n---\n\n---\n\n## 1. Search Intent Decoder\n\n**Best for:** Writing content that actually ranks\n\n### Match intent to content type\n\n| Query Type | Intent | Content Format | Example |\n|------------|--------|----------------|---------|\n| \"how to\" | Informational | Step-by-step guide | \"How to bake sourdough\" |\n| \"what is\" | Informational | Definition + context | \"What is Padel tennis\" |\n| \"brand + product\" | Navigational | Product page + reviews | \"Nike Air Max\" |\n| \"buy\", \"price\" | Transactional | Sales page with CTA | \"Buy MacBook Pro\" |\n| \"best\", \"vs\", \"review\" | Commercial | Comparison + honest verdict | \"Best CRM for startups\" |\n\n### How to check\n1. Google your target keyword\n2. Look at page 1 results — what format dominates?\n3. Match that format or don't expect to rank\n\n**Rule:** A transactional query with 10 comparison posts ranking? Write a comparison post, not a sales page.\n\n---\n\n## 2. Keyword Research Without Tools\n\n**Best for:** Finding keywords when you have $0\n\n### Free Sources\n\n| Source | How to Use | What You Get |\n|--------|------------|--------------|\n| **Google autocomplete** | Type seed keyword, note completions | Real user queries |\n| **People Also Ask** | Search keyword, expand PAA boxes | Question-format keywords |\n| **Related searches** | Scroll to bottom of SERP | Long-tail variations |\n| **Google Trends** | Compare keywords over time | Trend direction |\n| **Search Console** | Check queries you already rank for | Your best opportunities |\n\n### Process\n```\nSeed keyword → Autocomplete expansion → PAA questions → Related searches → Cluster into topic groups\n```\n\n### Priority Matrix\n\n| Priority | Condition | Action |\n|----------|-----------|--------|\n| **P0** | You rank 5-15 | Optimize existing, easy wins |\n| **P1** | High volume + low competition | Create new content |\n| **P2** | Competitor gap | Write what's missing |\n| **P3** | Brand terms | Own your name |\n\n---\n\n## 3. Content Structure for Rankings\n\n**Best for:** Formatting content Google loves\n\n### Requirements\n\n- **First 100 words** answer the query directly (featured snippet optimization)\n- **Table of contents** for long content (may appear as sitelinks)\n- **FAQ section** at bottom (captures \"People Also Ask\")\n- **Bulllet points** and **numbered lists** (preferred for snippets)\n- **Short paragraphs** (2-3 sentences max, especially mobile)\n\n### E-E-A-T Checklist\n\n| Signal | Implementation |\n|--------|----------------|\n| **Experience** | First-hand case studies, data from your work |\n| **Expertise** | Author bio with credentials |\n| **Authoritativeness** | Cite authoritative sources with links |\n| **Trustworthiness** | Contact info, about page, updated dates |\n\n### What NOT to do\n- Thin content (<300 words with no unique value)\n- Duplicate content without canonical tags\n- Changing publish date without updating content\n- Writing for search engines instead of humans\n\n---\n\n## 4. Competitive Content Gap Analysis\n\n**Best for:** Finding topics your competitors missed\n\n### Template\n\n| Factor | Competitor 1 | Competitor 2 | You |\n|--------|--------------|--------------|-----|\n| Word count | | | |\n| Subtopics covered | | | |\n| Media (images, video) | | | |\n| Freshness (last updated) | | | |\n| E-E-A-T signals | | | |\n\n### Find gaps\n1. What questions do they NOT answer?\n2. What formats do they NOT use? (tools, calculators, videos)\n3. What depth do they lack?\n\n**Rule:** Don't beat them on THEIR terms. Find the gap and own it.\n\n---\n\n## Integration with Company Brain\n\nThis starter kit works better with a brain:\n\n```bash\nclawhub install certainlogicai/company-brain-os\n```\n\nBrain-enhanced SEO:\n- **Content intelligence:** Brain stores your best-performing content patterns\n- **Keyword clusters:** Brain organizes keywords by topic, not just lists\n- **Competitor tracking:** Brain remembers what you analyzed, updates when things change\n- **E-E-A-T library:** Brain stores your credentials, case studies, and proof\n\n---\n\n## Upgrade Path\n\n| Feature | Starter (Free) | Pro (Coming Soon) |\n|---------|----------------|---------------|\n| Research | Manual (free sources) | Automated scraping + analysis |\n| Audits | Manual checklist | Automated technical audit |\n| Tracking | Spreadsheet | Rank tracking dashboard |\n| Analysis | Manual comparison | AI-powered gap detection |\n| Reports | Markdown | PDF + client-ready reports |\n\n**Pro version:** Not yet available. Get notified at [certainlogic.ai/brain](https://certainlogic.ai/brain)\n\n---\n\n*Built by CertainLogic — we dogfood this on ourselves.*\n","tags":{"latest":"1.0.2"},"stats":{"comments":0,"downloads":371,"installsAllTime":14,"installsCurrent":0,"stars":0,"versions":3},"createdAt":1778328988746,"updatedAt":1778492888959},"latestVersion":{"version":"1.0.2","createdAt":1778341172899,"changelog":"Fixed display name to Title Case","license":"MIT-0"},"metadata":{"setup":[],"os":null,"systems":null},"owner":{"handle":"certainlogicai","userId":"s177n1vqbbxjdapw2fqneax5qd8461jb","displayName":"CertainLogicAI","image":"https://avatars.githubusercontent.com/u/270056974?v=4"},"moderation":{"isSuspicious":false,"isMalwareBlocked":false,"verdict":"clean","reasonCodes":["review.llm_review"],"summary":"Review: review.llm_review","engineVersion":"v2.4.24","updatedAt":1780090774456}}