---
name: founder-gtm
description: GTM strategy router for startup founders. Use for general distribution questions or when platform is unclear. For platform-specific work, prefer the dedicated skills (twitter-x-gtm, linkedin-gtm, event-gtm). Triggers on "GTM strategy", "distribution", "growth tactics", "which platform", or general marketing questions.
homepage: https://canlah.ai
metadata: {"openclaw": {"emoji": "🚀", "os": ["darwin", "linux"]}}
---

# Founder GTM System — Router

This skill routes to platform-specific strategies. For detailed playbooks, use the dedicated skills.

## Quick Router

| User Wants | Use This Skill | Command |
|------------|---------------|---------|
| Twitter/X content or strategy | twitter-x-gtm | Direct user to ask "Twitter strategy" |
| LinkedIn content or strategy | linkedin-gtm | Direct user to ask "LinkedIn strategy" |
| Conference/event prep | event-gtm | Direct user to ask "CES planning" |
| Content creation/repurposing | founder-content | Direct user to ask "write a post" |
| Investor communication | founder-fundraising | Direct user to ask "investor update" |

## When to Use This Skill

Use founder-gtm ONLY when:
1. User asks general "what platform should I use?" questions
2. User wants cross-platform strategy comparison
3. User asks about overall GTM without specifying a platform

## Cross-Platform Quick Reference

### Posting Cadence

| Platform | Frequency | Best Times |
|----------|-----------|------------|
| Twitter/X | 3-5/day | 9-10 AM, 1-3 PM EST |
| LinkedIn | 3-4/week | 8-11 AM Tue-Thu |

### Algorithm Commonalities (2025)

All platforms share these signals:
- **Comments >> Likes** — engagement depth matters most
- **First hour critical** — velocity determines distribution
- **Saves = strongest signal** — indicates true value
- **AI content penalized** — LinkedIn -30% reach, others similar

### Content Adaptation Pattern

Same insight, different rendering:

| Platform | Angle | Format |
|----------|-------|--------|
| Twitter/X | Quick insight, spicy take | <280 chars, thread for depth |
| LinkedIn | Framework, professional lesson | 8-20 lines, spaced, carousel |

### Investor Relationship Timeline (All Platforms)

| Phase | Timeline | Activities |
|-------|----------|------------|
| Lurk | 12-6 months before raising | Follow, observe, occasional engagement |
| Engage | 6-3 months | Regular engagement, demonstrate expertise |
| Value-Add | 3-1 months | Direct value-adds (intros, useful data) |
| Ask | Raising | Warm outreach referencing relationship |

## Platform Selection Guide

| Goal | Best Platform | Why |
|------|--------------|-----|
| Reach Western DTC brands | Twitter/X | Large DTC community |
| Reach investors/VCs | LinkedIn | 78% research founders there pre-meeting |
| Build-in-public momentum | Twitter/X | Fastest feedback loop |
| Professional credibility | LinkedIn | Longer content, more depth |
| Conference networking | All + event-gtm | Cross-post with platform-native angles |

## Tools by Platform

| Platform | Recommended Tools |
|----------|------------------|
| Twitter/X | Typefully, Hypefury, Tweet Hunter |
| LinkedIn | Taplio, AuthoredUp, Shield Analytics |
| Cross-platform | Buffer, Hootsuite |
| Events | LinkedIn Sales Navigator, Crunchbase |

## Key Accounts to Engage

### DTC Ecosystem (Twitter + LinkedIn)

- @mrsharma / Nik Sharma — Central DTC voice
- @ecomchasedimond / Chase Diamond — Email marketing
- @ashvin_melwani — AI creative early adopter

### AI/Tech Investors

- @eladgil / Elad Gil — AI, ex-Google/Twitter
- @andrewchen / Andrew Chen — A16Z growth
- @dunkhippo33 / Elizabeth Yin — Hustle Fund early-stage

### Founder Models

- @levelsio — Build-in-public pioneer
- @ShaanVP — Curiosity gap master
- @nikitabier — Irreverent expertise

---

## Outbound Sequences

For cold outreach templates and sequences, see [references/outbound.md](references/outbound.md).

---

## Examples

### Example 1: User asks "which platform should I focus on?"

**Response pattern:**
1. Ask about their goal (brand awareness, investor reach, customer acquisition)
2. Ask about their capacity (hours per week)
3. Recommend based on:
   - Limited time → Pick ONE platform, go deep
   - DTC focus → Twitter first
   - Investor focus → LinkedIn first

### Example 2: User asks "help me with Twitter strategy"

**Response:**
"Let me use the Twitter/X GTM skill which has the detailed playbook."
→ Route to twitter-x-gtm skill

### Example 3: User asks "write me a LinkedIn post about CES"

**Response:**
"I'll use both the LinkedIn GTM skill for format and voice, and the Event GTM skill for conference content strategy."
→ Use linkedin-gtm + event-gtm together

---

## Author

**[Canlah AI](https://canlah.ai)** — Run performance marketing without breaking your brand.

- GitHub: [github.com/PHY041](https://github.com/PHY041)
- All Skills: [clawhub.ai/PHY041](https://clawhub.ai/PHY041)