{"skill":{"slug":"outreach","displayName":"Outreach","summary":"Plan, personalize, and track outreach campaigns for sales, PR, recruiting, partnerships, and link building with timing strategy and follow-up cadence.","description":"---\nname: Outreach\ndescription: Plan, personalize, and track outreach campaigns for sales, PR, recruiting, partnerships, and link building with timing strategy and follow-up cadence.\n---\n\n## Situation Detection\n\n| Context | Load |\n|---------|------|\n| Writing cold emails, follow-ups, subject lines | `templates.md` |\n| Sales outreach (SDR, BDR, AE) | `by-type.md` → Sales section |\n| PR/Media pitching, influencer outreach | `by-type.md` → PR section |\n| Link building, guest posts, SEO outreach | `by-type.md` → SEO section |\n| Recruiting, talent sourcing | `by-type.md` → Recruiting section |\n| Investor, partnership, BD outreach | `by-type.md` → BD section |\n| Tracking what works, analyzing patterns | `tracking.md` |\n\n---\n\n## Universal Rules\n\n**The Formula:** Who (right person, verified contact) + Why Now (trigger event) + WIIFT (what's in it for them)\n\n**Personalization:** Reference something SPECIFIC — not \"loved your work\" but \"your piece on X changed how I think about Y.\" If you can't find a hook, you haven't researched enough.\n\n**Timing:**\n- Best: Tuesday-Thursday, 9-11am recipient's timezone\n- Avoid: Monday 9am, Friday afternoon, holidays, major news days\n- Check: Did they just post/publish something? Strike while relevant\n\n**Follow-up cadence:**\n\n| Touch | Timing | Purpose |\n|-------|--------|---------|\n| 1 | Day 0 | Value-first intro, specific ask |\n| 2 | Day 3-5 | New angle or additional value |\n| 3 | Day 7-10 | Different channel if possible |\n| 4 | Day 14+ | Break-up email |\n\nStop after 3-4 touches. \"Bumping this up\" is spam.\n\n---\n\n## Quick Checks\n\n**Before sending:**\n- [ ] Verified email (not generic info@)\n- [ ] Personalization hook is SPECIFIC\n- [ ] Under 150 words for cold outreach\n- [ ] No attachments (link to resources)\n- [ ] Clear CTA (specific ask, not \"let me know\")\n- [ ] Subject line under 50 characters\n\n**Red flags to avoid:**\n- \"I came across your profile...\" (generic)\n- Pitching in first message (build curiosity first)\n- \"Per my last email...\" (guilt-trip)\n- Asking for \"exposure\" (have budget or don't ask)\n- Simultaneous competitor pitches with exclusive angles\n\n---\n\n## Outreach Profile\n\n*Build over time. Update after campaigns.*\n\n### What Works\n<!-- \"Subject line: Question format +40% opens\" \"Tuesday 10am best time\" -->\n\n### What Fails\n<!-- \"Long emails ignored\" \"LinkedIn connect requests <10% accept\" -->\n\n### Templates That Convert\n<!-- \"Follow-up #2 formula: new value + specific ask\" -->\n\n### Channel Preferences by Persona\n<!-- \"Execs: email via EA\" \"Journalists: Twitter DM > email\" -->\n\n### Contacts to Avoid\n<!-- \"Reporter X: never responds\" \"VC Y: no cold outreach\" -->\n\n---\n\n*Empty = nothing learned yet. Every campaign reveals patterns. Track and update.*\n","topics":["Sales"],"tags":{"latest":"1.0.0"},"stats":{"comments":0,"downloads":2008,"installsAllTime":75,"installsCurrent":6,"stars":7,"versions":1},"createdAt":1770927521182,"updatedAt":1778488085397},"latestVersion":{"version":"1.0.0","createdAt":1770927521182,"changelog":"Initial release","license":null},"metadata":null,"owner":{"handle":"ivangdavila","userId":"s178jdk12x4qj3gs2se3etxf3h83h7ft","displayName":"Iván","image":"https://avatars.githubusercontent.com/u/81719670?v=4"},"moderation":null}