# Micro-Influencer Rate Benchmarks

## Instagram Rate Benchmarks (2024-2025)

### By Follower Tier

| Tier | Followers | Feed Post | Reel | Story (set of 3) | Bundle (post + reel + stories) |
|---|---|---|---|---|---|
| Nano | 1K-10K | $50-150 | $75-200 | $30-75 | $100-350 |
| Micro | 10K-50K | $150-500 | $200-750 | $75-200 | $350-1,200 |
| Mid-tier | 50K-100K | $500-1,500 | $750-2,500 | $200-500 | $1,200-3,500 |

### By Niche (Micro-Tier Multipliers)
- Fashion/Beauty: 1.0x (baseline)
- Fitness/Wellness: 0.9x
- Food/Cooking: 0.85x
- Parenting: 1.1x
- Tech/Gadgets: 1.2x
- Finance/Business: 1.3x
- Pet content: 0.8x
- Sustainability/Eco: 0.9x
- Travel: 1.0x

## TikTok Rate Benchmarks

| Tier | Followers | Single TikTok | TikTok + Story | 3-Video Package |
|---|---|---|---|---|
| Nano | 1K-10K | $50-150 | $75-200 | $125-400 |
| Micro | 10K-50K | $150-600 | $200-800 | $400-1,500 |
| Mid-tier | 50K-100K | $600-1,500 | $800-2,000 | $1,500-4,000 |

Note: TikTok rates are more volatile due to algorithmic reach. A 15K-follower creator whose videos regularly hit 100K+ views commands higher rates.

## YouTube Rate Benchmarks

| Tier | Subscribers | Dedicated Video | Integration (60-90s) | Shorts |
|---|---|---|---|---|
| Nano | 1K-10K | $200-500 | $100-250 | $50-150 |
| Micro | 10K-50K | $500-2,000 | $250-1,000 | $150-500 |
| Mid-tier | 50K-100K | $2,000-5,000 | $1,000-2,500 | $500-1,500 |

## Cost-Per-Engagement Benchmarks

| Platform | Excellent CPE | Good CPE | Average CPE | Overpaying |
|---|---|---|---|---|
| Instagram | <$0.30 | $0.30-0.60 | $0.60-1.00 | >$1.00 |
| TikTok | <$0.15 | $0.15-0.35 | $0.35-0.60 | >$0.60 |
| YouTube | <$0.08 | $0.08-0.15 | $0.15-0.25 | >$0.25 |

## Engagement Rate Benchmarks (Healthy Ranges)

| Platform | Nano (1-10K) | Micro (10-50K) | Mid-tier (50-100K) |
|---|---|---|---|
| Instagram | 4-8% | 2.5-5% | 1.5-3.5% |
| TikTok | 6-12% | 4-9% | 3-7% |
| YouTube | 5-10% | 3-7% | 2-5% |

Below these ranges suggests low audience interest or algorithmic suppression. Above suggests highly engaged niche audience or giveaway inflation.

## Content Usage Rights Pricing

| Usage Type | Typical Add-On |
|---|---|
| Organic social repurpose (brand's channel) | +25-50% of base rate |
| Paid social ads (whitelisting/Spark Ads) | +50-100% of base rate |
| Website and email usage | +25-50% of base rate |
| Full buyout (all channels, unlimited duration) | +100-200% of base rate |

Duration matters: 30-day usage is standard at base add-on. 90 days typically 1.5x the add-on. Perpetual rights 2-3x.

## Negotiation Leverage Points
- Multi-post packages: 15-25% discount vs. individual posts
- Long-term partnerships (3+ months): 20-30% discount
- Product-only compensation: Viable for nano influencers, rarely for micro+
- Affiliate/commission model: 15-25% commission in lieu of or in addition to flat fee
- Performance bonuses: $5-25 per tracked sale above baseline
- Content exclusivity: Brands pay 30-50% more for category exclusivity windows