# Influencer Outreach Templates and Contract Terms

## Initial Outreach Templates

### Template 1: Product Seeding (No Paid Partnership)
Subject: Love your [specific content type] — would love to send you [Product]

Hi [Name],

I've been following your content for a while and especially loved your [specific recent post topic]. The way you [specific detail about their content style] really resonates with our brand.

We make [Product] — [one sentence about what makes it unique]. I think it would be a natural fit for your [content style/audience interest].

Would you be open to trying it out? No obligations or posting requirements — just genuinely think you'd enjoy it. If you love it and want to share with your audience, that would be amazing, but absolutely no pressure.

Happy to send [specific product] your way if you're interested. Just let me know your shipping details and any preferences.

[Name], [Brand]

### Template 2: Paid Partnership Proposal
Subject: Partnership opportunity — [Brand] × [Creator Name]

Hi [Name],

I'm [Name] from [Brand]. I came across your [specific post/video] about [topic] and was impressed by [specific detail — engagement, production quality, audience interaction in comments].

We're looking for [number] creators to partner with for [campaign description]. Your content style and audience align well with what we're looking for because [specific reason tied to their audience/content].

Here is what we have in mind:
- [Number] [content type: posts/reels/TikToks] featuring [Product]
- Timeline: [dates]
- Compensation: $[amount] + free product + [bonus structure if applicable]
- Content usage: [specify if you want repurpose rights]

We give our partners full creative freedom — your audience trusts you because you are authentic, and we want to keep it that way.

Interested in learning more? I'd be happy to send over product samples and discuss details.

[Name], [Brand]

### Template 3: Affiliate/Commission-Based
Subject: Earn [commission]% sharing products you love — [Brand]

Hi [Name],

Your [content type] content is great — especially [specific reference]. We'd love to have you join our creator program.

How it works:
- We send you [Product] to try (free, yours to keep)
- You get a unique discount code for your followers ([X]% off)
- You earn [X]% commission on every sale through your code
- No minimum posting requirements — share when and how it feels natural
- Top performers get upgraded to paid partnerships

Our current creators earn $[range] per month on average. Given your engagement and audience size, we think you could do well.

Want to join? I'll get product shipped to you this week.

[Name], [Brand]

## Follow-Up Templates

### Follow-Up 1 (5-7 days after initial outreach, no response)
Hi [Name], just wanted to bump this in case it got buried. Would love to send you [Product] — let me know if you're interested or if you have any questions.

### Follow-Up 2 (10-14 days, no response)
Last note from me — don't want to be pushy. If the timing isn't right, totally understand. If you're ever interested in partnering in the future, feel free to reach out anytime at [email]. Wishing you continued success with your content.

## Key Contract Terms

### Essential Clauses

**Deliverables Specification:**
- Content format (feed post, Reel, TikTok, Story, YouTube video)
- Quantity per content type
- Posting timeline and deadlines
- Caption requirements (brand mentions, hashtags, discount codes)
- Revision allowance (typically 1-2 rounds)

**Compensation:**
- Base fee amount and currency
- Payment schedule (50% upfront + 50% on completion is standard)
- Payment method (invoice, PayPal, wire)
- Performance bonus structure and triggers
- Product value and shipping (who pays)

**Content Usage Rights:**
- Platforms where brand can repurpose (organic social, paid ads, website, email)
- Duration of usage rights (30 days, 90 days, 1 year, perpetual)
- Modification rights (can brand edit/crop/add text?)
- Attribution requirements when repurposed

**Exclusivity:**
- Category exclusivity window (typically 30-90 days)
- Definition of competing brands/products
- Duration and scope of exclusivity

**FTC Compliance:**
- Creator must clearly disclose paid partnership
- Acceptable disclosure methods (#ad, #sponsored, Paid Partnership tag)
- Brand is not liable for creator's non-compliance but should monitor

**Termination:**
- Conditions for early termination (missed deadlines, brand safety violation)
- Payment for completed deliverables upon termination
- Content ownership upon termination