# Micro-Influencer Campaign — Output Template

## 1. Campaign Brief
- Brand and product: [name, category, price point]
- Campaign objective: [awareness / launch / sales / UGC content generation]
- Target customer: [demographics, interests, location]
- Total budget: $[amount] | Timeline: [dates]
- Platform(s): [Instagram / TikTok / YouTube / Pinterest]
- KPIs: [target impressions, engagements, sales, ROAS]

## 2. Ideal Influencer Profile
- Follower range: [min]-[max]
- Content style: [lifestyle / educational / review / UGC / aesthetic]
- Audience demographics: [age, gender, location, interests]
- Engagement rate minimum: [%]
- Non-negotiables: [exclusivity, values, content quality]
- Red flags to screen for: [competitor partnerships, fake followers, brand safety]

## 3. Discovery Summary

| Search Method | Platform | Candidates Found |
|---|---|---|
| Hashtag mining | [platform] | [count] |
| Competitor analysis | [platform] | [count] |
| Customer/UGC mining | [platform] | [count] |
| Audience overlap tools | [platform] | [count] |
| **Total longlist** | | **[total]** |

## 4. Shortlist with Vetting Data

| Creator | Platform | Followers | Eng Rate | Comment Quality | Audience Match | Rate |
|---|---|---|---|---|---|---|
| @[handle] | [platform] | [count] | [%] | [% genuine] | [% in target demo] | $[rate] |

## 5. Cost-Effectiveness Analysis

| Creator | Fee | Expected Eng | CPE | Projected CPA | vs. Paid Ads CPA |
|---|---|---|---|---|---|
| @[handle] | $[fee] | [count] | $[cpe] | $[cpa] | [better/worse by %] |

## 6. Budget Allocation

| Line Item | Amount | Notes |
|---|---|---|
| Creator fees | $[amount] | [# creators × avg fee] |
| Product seeding | $[amount] | [# units × COGS] |
| Content usage rights | $[amount] | [# creators × rights fee] |
| Performance bonuses | $[amount] | [structure: $/sale or $/threshold] |
| Paid amplification | $[amount] | [Spark Ads / whitelisting budget] |
| **Total** | **$[total]** | |

## 7. Deliverables per Creator

| Creator | Content Type | Quantity | Timeline | Usage Rights | Payment Terms |
|---|---|---|---|---|---|
| @[handle] | [post/reel/TikTok/story] | [count] | [dates] | [duration] | [terms] |

## 8. Tracking Setup
- Unique discount codes: [code per creator]
- UTM parameters: [structure]
- Tracking links: [tool used]
- Attribution window: [days]
- Reporting cadence: [weekly/biweekly]

## 9. Performance Results

| Creator | Impressions | Engagements | Clicks | Sales | Revenue | ROAS |
|---|---|---|---|---|---|---|
| @[handle] | [count] | [count] | [count] | [count] | $[amount] | [x] |
| **Campaign Total** | | | | | | |

## 10. Optimization Recommendations
- Top performers to scale: [creators and recommended budget increase]
- Underperformers to replace: [creators and reasoning]
- Content learnings: [what formats/angles performed best]
- Audience insights: [demographics that converted best]
- Next campaign adjustments: [strategy changes]