# Micro-Influencer Campaign — Quality Checklist

## Campaign Strategy (6 items)
- [ ] Campaign objective clearly defined (awareness, sales, UGC, launch)
- [ ] Target customer demographics documented
- [ ] Budget allocated across creator fees, product, rights, and amplification
- [ ] Platform selection justified with audience data
- [ ] KPIs and success metrics defined before campaign launch
- [ ] Timeline and milestones established

## Influencer Discovery (7 items)
- [ ] Minimum 3 discovery methods used (hashtag, competitor, customer mining, etc.)
- [ ] Longlist of 30+ candidates generated before shortlisting
- [ ] Ideal influencer profile documented with non-negotiables
- [ ] Competitor partnerships mapped to avoid conflicts
- [ ] Existing customers checked for creator potential
- [ ] Platform-native discovery performed (Explore, FYP)
- [ ] Discovery documented for future campaign reference

## Engagement and Authenticity (8 items)
- [ ] True engagement rate calculated (excluding giveaway posts)
- [ ] Comment quality analyzed (genuine vs. bot/emoji-only ratio)
- [ ] Follower growth pattern checked for suspicious spikes
- [ ] Story engagement rate verified (3-8% is healthy)
- [ ] Bot follower indicators assessed
- [ ] Posting consistency evaluated (regular cadence)
- [ ] Content quality meets brand standards across 30+ posts
- [ ] Brand safety review completed (controversial content, competitor partnerships)

## Audience Verification (5 items)
- [ ] Audience age distribution matches target customer
- [ ] Geographic concentration aligns with target markets
- [ ] Gender split appropriate for product category
- [ ] Interest overlap with product category confirmed
- [ ] Audience authenticity verified (not purchased followers)

## Cost Analysis (6 items)
- [ ] Cost Per Engagement calculated for each shortlisted creator
- [ ] Projected CPA modeled against paid advertising benchmarks
- [ ] Content repurposing value factored into total partnership value
- [ ] Rate benchmarks consulted for fair negotiation
- [ ] Scenario modeling completed (best, expected, worst case)
- [ ] Budget includes product seeding, rights, and performance bonuses

## Outreach and Contracts (6 items)
- [ ] Outreach personalized with specific content references
- [ ] Deliverables specified: content type, quantity, timeline
- [ ] Usage rights defined: platforms, duration, modification
- [ ] Exclusivity window and scope documented
- [ ] Payment terms and schedule agreed
- [ ] FTC disclosure requirements communicated

## Tracking and Attribution (5 items)
- [ ] Unique discount code assigned per creator
- [ ] UTM parameters or tracking links set up
- [ ] Attribution window defined
- [ ] Reporting cadence established
- [ ] Baseline metrics captured before campaign launch

## Performance Optimization (5 items)
- [ ] Post-campaign ROAS calculated per creator
- [ ] Top performers identified for recurring partnerships
- [ ] Underperformers analyzed (audience mismatch vs. content issue)
- [ ] Content format and angle learnings documented
- [ ] Budget reallocation plan created for next campaign cycle