# Pre-Campaign Intake Questions

## 14. PRE-CAMPAIGN INTAKE — QUESTIONS TO ASK

Before creating any campaign, gather all of the following. Ask these in natural conversation (not all at once).

### Account & Brand
1. Which site/brand is this for? (to select correct ad account)
2. What is the Facebook Page name/ID to use?
3. Is the Pixel installed and verified on this site?
4. Is CAPI (server-side tracking) set up? If not, is this blocking launch?

### Campaign Goal
5. What is the **primary objective**? (traffic / leads / sales / awareness)
6. What is the **specific conversion event** we're optimizing for? (purchase, lead form submission, contact page visit, etc.)
7. What does **success look like in numbers**? (e.g., CPL under $10, ROAS above 3x, 50 leads/month)

### Audience
8. Who is the **target customer**? (demographics, psychographics, pain points)
9. Are we targeting **cold, warm, or retargeting** audiences — or all three?
10. What countries/regions/cities?
11. Do we have an **existing customer list** to upload for LAL or exclusions?
12. Are there any audiences to **exclude**? (competitors, existing customers, irrelevant demographics)

### Creative
13. What **product or offer** is being promoted?
14. What is the **main message / hook**? What transformation or benefit do we lead with?
15. Do we have **existing creative assets** (images, videos, UGC)? Or do we need to generate them?
16. Are there any **compliance restrictions**? (health claims, financial claims, regulated categories)
17. What **tone** — inspirational / educational / direct response / storytelling?

### Budget & Timeline
18. What is the **daily or monthly budget**?
19. Is there a **hard end date**, or is this ongoing?
20. Is there a **promotional deadline** (sale, event, launch) that affects urgency?

### Landing Page & Funnel
21. What **URL** do ads link to?
22. Is the landing page **optimized for the conversion event**? (fast load, clear CTA, mobile-friendly)
23. Is there a **thank-you page** with a Pixel event firing on it?

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