# Ad Formats, Copy & Asset Generation

## 6. AD FORMATS & WHEN TO USE THEM

| Format | Best For | Notes |
|---|---|---|
| **Single Image** | Awareness, traffic, quick tests | Fast to produce, cheap to test, use 1:1 ratio |
| **Single Video** | Cold prospecting, storytelling, UGC | Hook in first 3 seconds, 15–60s optimal, add subtitles |
| **Carousel** | Products, features, step-by-step | Each card = one idea; works for e-commerce |
| **Instant Experience** | Immersive mobile landing pages | Full-screen, loads fast, good for high-ticket |
| **Dynamic / Collection** | E-commerce with product catalog | Requires catalog; auto-personalizes |
| **Lead Form** | Lead gen without a landing page | Native to Facebook; frictionless |

### Creative Best Practices (2026)
- **UGC-style videos** (creator talking to camera, holding product) consistently outperform polished ads
- **Real faces with genuine expressions** outperform stock imagery
- **First 3 seconds of video are everything** — open with conflict, result, or bold claim
- **Always add subtitles** — 80%+ watch with sound off
- **Use 4:5 ratio** for feed (takes more screen space than 1:1)
- **Aspect ratio 9:16** for Stories and Reels placements

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## 7. AD COPY FRAMEWORK

Use the **existing facebook-ads SKILL** for full copy generation. Quick reference:

| Funnel Stage | Framework | Opening Style |
|---|---|---|
| Cold | AIDA | Attention hook → build interest → desire → action |
| Warm | PAS | Problem → Agitate → Solution |
| Retargeting | BAB | Before → After → Bridge |

**Copy Rules (Non-Negotiable)**:
- Hook is the first sentence — rewrite it until it's undeniable
- "You / your" always, never "we / our" in the hook
- Short sentences, line breaks, one idea per paragraph
- For health/wellness: never use "cures", "guarantees", "eliminates" — use "helps", "may", "many people find"

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## 8. ASSET & TEXT GENERATION

### For Image Creatives
- Use the **flux-imagegen skill** to generate ad images with Claude
- Request: 1080×1080 (1:1 feed) or 1080×1350 (4:5 portrait)
- Generate at least 3 visual variations per angle
- Always test: lifestyle image vs. product closeup vs. text-dominant graphic

### For Copy
- Use the **facebook-ads skill** — generates full ad packages with 3 copy variations, 3 headlines, CTA button options, and visual concept descriptions
- Always generate multiple variations — A/B testing is non-negotiable

### Asset Storage
- Save all approved ad assets in the **Google Drive folder** for that site
- Name files to match the naming convention: `[Site]-[Format]-[Angle]-[Variation]`
- Keep a "creative graveyard" folder for retired but potentially recyclable creatives

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