# Output Templates

Use these templates as the base structure for each report type. Customize sections as needed based on available data, but maintain the overall structure and always include the Sources and Strategic Recommendations sections.

**Every report must include**:
- A date stamp: "Data collected on [YYYY-MM-DD]"
- Source URLs for every factual claim
- A Strategic Recommendations section at the end

---

## Competitor Snapshot

```markdown
# Competitor Snapshot: [Company Name]

*Data collected on [YYYY-MM-DD]*

## Overview
- **Website**: [url]
- **Founded**: [year] | **HQ**: [city, country] | **Employees**: [count or range]
- **Funding**: [total raised] ([last round type] — [date]) | **Investors**: [key investors]
- **Positioning**: [one-line summary of how they position themselves]

## Product & Pricing
| Plan | Price | Key Features | Limits |
|------|-------|-------------|--------|
| [Free/Starter] | [price] | [features] | [limits] |
| [Pro/Growth] | [price] | [features] | [limits] |
| [Enterprise] | [price] | [features] | [limits] |

**Pricing model**: [per-seat / usage-based / flat-rate / freemium / enterprise-only]

## Messaging Analysis
- **Tagline**: "[their tagline]"
- **Key claims**: [what they emphasize on their homepage]
- **Target audience**: [who they're speaking to — personas, company size, industry]
- **Differentiation**: [how they position against alternatives]

## Strengths
1. [Strength with evidence]
2. [Strength with evidence]

## Vulnerabilities
1. [Weakness or gap with evidence]
2. [Weakness or gap with evidence]

## Strategic Recommendations
- [Actionable recommendation based on findings]
- [How to position against this competitor]

## Sources
- [URL] — [what was gathered from this source]
- [URL] — [what was gathered from this source]
```

---

## Pricing Intelligence Report

```markdown
# Pricing Intelligence Report: [Category/Market]

*Data collected on [YYYY-MM-DD]*

## Comparison Matrix

| | [Competitor A] | [Competitor B] | [Competitor C] | Your Product |
|--|---------------|---------------|---------------|-------------|
| **Free tier** | [Yes/No — details] | [Yes/No — details] | [Yes/No — details] | [?] |
| **Starter** | [$X/mo — features] | [$Y/mo — features] | [$Z/mo — features] | [?] |
| **Pro/Growth** | [$X/mo — features] | [$Y/mo — features] | [$Z/mo — features] | [?] |
| **Enterprise** | [Custom/price] | [Custom/price] | [Custom/price] | [?] |
| **Pricing model** | [per-seat/usage/flat] | [per-seat/usage/flat] | [per-seat/usage/flat] | [?] |

## Pricing Model Analysis

### [Competitor A]
- **Model**: [per-seat / usage-based / flat-rate / freemium]
- **Strategy**: [Land-and-expand / Premium positioning / Volume play]
- **Notable**: [Discounts, annual billing incentives, hidden costs]

### [Competitor B]
- ...

### [Competitor C]
- ...

## Key Insights
1. **Price leader**: [Who is cheapest at each tier and why]
2. **Premium play**: [Who charges the most and what justifies it]
3. **Free tier strategy**: [Who offers what for free and why]
4. **Feature gates**: [Which features are locked behind higher tiers]
5. **Hidden costs**: [Any usage-based charges, overage fees, or add-on costs]

## Positioning Opportunities
- [Where is there room to undercut on price?]
- [Where is there room to charge more by offering more?]
- [What pricing model would differentiate?]

## Sources
- [URL] — [Competitor A pricing page]
- [URL] — [Competitor B pricing page]
- [URL] — [Competitor C pricing page]
```

---

## Review Intelligence Report

```markdown
# Review Intelligence: [Company/Product Name]

*Data collected on [YYYY-MM-DD]*

## Sentiment Overview
- **Overall rating**: [X.X/5 stars] across [N] reviews analyzed
- **Positive**: [X]% | **Neutral**: [X]% | **Negative**: [X]%
- **Sources**: [G2 (N reviews), Capterra (N reviews), App Store (N reviews), ...]

## What Customers Love
1. **[Feature/Aspect]** — "[Direct quote from review]" *(Source: [platform])*
2. **[Feature/Aspect]** — "[Direct quote from review]" *(Source: [platform])*
3. **[Feature/Aspect]** — "[Direct quote from review]" *(Source: [platform])*

## What Customers Hate (Your Opportunity)
1. **[Pain point]** — "[Direct quote from review]" *(Source: [platform])*
   - *Frequency*: Mentioned in ~[N]% of negative reviews
   - *Severity*: [High/Medium/Low impact on user workflow]
2. **[Pain point]** — "[Direct quote from review]" *(Source: [platform])*
   - *Frequency*: ...
   - *Severity*: ...

## Feature Requests
1. **[Requested feature]** — mentioned [N] times across reviews
2. **[Requested feature]** — mentioned [N] times across reviews

## Competitive Mentions
- "[Product] vs [Other]": "[Quote about comparison]" *(Source: [platform])*
- Switching signals: "[Quote about switching from/to competitor]" *(Source: [platform])*

## Strategic Recommendations
- [Which pain points to exploit in your positioning]
- [Which loved features are table stakes you must match]
- [Which feature requests represent unmet demand]

## Sources
- [URL] — [N] reviews analyzed from [platform]
- [URL] — [N] reviews analyzed from [platform]
```

---

## Hiring Signal Analysis Report

```markdown
# Hiring Signal Analysis: [Company Name]

*Data collected on [YYYY-MM-DD]*

## Hiring Velocity
- **Total open roles**: [N]
- **Signal**: [Aggressive growth / Steady scaling / Selective hiring / Contracting]

## Department Breakdown

| Department | Open Roles | % of Total | Signal |
|-----------|-----------|-----------|--------|
| Engineering | [N] | [X]% | [Investing heavily in product] |
| Sales | [N] | [X]% | [Scaling revenue org] |
| Marketing | [N] | [X]% | [Brand awareness push] |
| Customer Success | [N] | [X]% | [Retention focus] |
| Product | [N] | [X]% | [Expanding product scope] |
| Operations | [N] | [X]% | [Scaling infrastructure] |
| Other | [N] | [X]% | — |

## Strategic Signals

### Technology Bets
- [Technologies mentioned in job descriptions and what they suggest about product direction]

### Geographic Expansion
- [New office locations or remote hiring in new regions — what markets they're entering]

### Product Direction
- [What new roles suggest about upcoming features or product pivots]

### Seniority Mix
- **Leadership hires**: [N] — [signals: new initiatives, new teams]
- **IC hires**: [N] — [signals: scaling existing teams]
- **Interpretation**: [What the mix tells us about their stage]

## Strategic Recommendations
- [What their hiring tells you about where they're headed]
- [How to position against their likely next moves]

## Sources
- [URL] — LinkedIn job listings
- [URL] — Careers page
```

---

## Content & SEO Battle Report

```markdown
# Content & SEO Battle Report: [Category/Keywords]

*Data collected on [YYYY-MM-DD]*

## SERP Dominance

| Keyword | #1 | #2 | #3 | Your Ranking |
|---------|----|----|-----|-------------|
| [keyword 1] | [domain] | [domain] | [domain] | [?] |
| [keyword 2] | [domain] | [domain] | [domain] | [?] |
| [keyword 3] | [domain] | [domain] | [domain] | [?] |

## Content Volume

| Competitor | Indexed Pages (est.) | Blog Activity | Publishing Frequency |
|-----------|---------------------|--------------|---------------------|
| [A] | ~[N] pages | [Active/Dormant] | [Daily/Weekly/Monthly] |
| [B] | ~[N] pages | [Active/Dormant] | [Daily/Weekly/Monthly] |
| [C] | ~[N] pages | [Active/Dormant] | [Daily/Weekly/Monthly] |

## Topic Analysis

| Topic Cluster | [Competitor A] | [Competitor B] | [Competitor C] | Gap? |
|-------------|---------------|---------------|---------------|------|
| [Topic 1] | [N] articles | [N] articles | [N] articles | [Yes/No] |
| [Topic 2] | [N] articles | [N] articles | [N] articles | [Yes/No] |

## Top-Performing Content
1. **[Competitor A]**: "[Article title]" — [URL] — ranks #[N] for "[keyword]"
2. **[Competitor B]**: "[Article title]" — [URL] — ranks #[N] for "[keyword]"

## Content Gaps (Your Opportunities)
1. **[Topic]** — [Why it's an opportunity: no competitor covers it well, high search volume, etc.]
2. **[Topic]** — ...

## Strategic Recommendations
- [Which keywords to target first]
- [Content format recommendations]
- [How to differentiate your content]

## Sources
- SERP data from Google via `bdata search`
- [URLs of scraped blog/content pages]
```

---

## Market Landscape Map

```markdown
# Market Landscape: [Category/Industry]

*Data collected on [YYYY-MM-DD]*

## Market Overview
[2-3 sentence summary of the market: size, growth, key trends]

## Market Map

### Enterprise Tier
| Company | Positioning | Employees | Funding | Key Differentiator |
|---------|------------|-----------|---------|-------------------|
| [Name] | [one-line] | [count] | [total] | [what sets them apart] |

### Mid-Market
| Company | Positioning | Employees | Funding | Key Differentiator |
|---------|------------|-----------|---------|-------------------|
| [Name] | [one-line] | [count] | [total] | [what sets them apart] |

### SMB / Startups
| Company | Positioning | Employees | Funding | Key Differentiator |
|---------|------------|-----------|---------|-------------------|
| [Name] | [one-line] | [count] | [total] | [what sets them apart] |

### Open Source / Free
| Project | Positioning | Stars/Users | Key Differentiator |
|---------|------------|------------|-------------------|
| [Name] | [one-line] | [count] | [what sets them apart] |

## Positioning Map

**Axes**: [X-axis label] vs. [Y-axis label]

```
                    [High Y-axis label]
                         │
    [Company D]          │         [Company A]
                         │
    [Company E]          │         [Company B]
                         │
[Low X-axis] ────────────┼──────────── [High X-axis]
                         │
    [Company F]          │         [Company C]
                         │
                    [Low Y-axis label]
```

## White Space Opportunities
1. **[Underserved segment]** — [Why: no player focuses here, growing demand, etc.]
2. **[Unoccupied position]** — [Why: gap in the positioning map]

## Market Trends
- [Trend 1: e.g., consolidation, AI adoption, pricing pressure]
- [Trend 2: e.g., new entrants from adjacent markets]
- [Trend 3: e.g., open-source alternatives gaining traction]

## Strategic Recommendations
- [Where to position given the landscape]
- [Which segment to target]
- [Which competitors to watch closely]

## Sources
- [URL] — [source description]
- [URL] — [source description]
```

---

## Competitive Battlecard

Use this template for comprehensive, sales-ready battlecards:

```markdown
# Competitive Battlecard: [Your Product] vs. [Competitor]

*Data collected on [YYYY-MM-DD] — refresh recommended every [30/60/90] days*

## Quick Reference
- **Their pitch**: "[Their tagline/positioning]"
- **Our pitch against them**: "[How to position against this competitor]"
- **When we win**: [Scenarios where you have an advantage]
- **When we lose**: [Scenarios where they have an advantage]

## Head-to-Head Comparison

| Capability | [Your Product] | [Competitor] | Advantage |
|-----------|---------------|-------------|-----------|
| [Feature 1] | [Your offering] | [Their offering] | [Ours/Theirs/Tie] |
| [Feature 2] | [Your offering] | [Their offering] | [Ours/Theirs/Tie] |
| **Pricing** | [Your pricing] | [Their pricing] | [Ours/Theirs/Tie] |

## Their Strengths (Acknowledge)
1. [Strength] — [How to handle when prospect brings this up]
2. [Strength] — [How to handle when prospect brings this up]

## Their Weaknesses (Exploit)
1. [Weakness] — [Talking point for sales conversations]
2. [Weakness] — [Talking point for sales conversations]

## Landmines to Set
Questions to ask prospects that highlight your advantages:
1. "[Question that exposes competitor weakness]"
2. "[Question that exposes competitor weakness]"

## Customer Evidence
- [Quote from customer who switched from competitor]
- [Quote from customer who evaluated both and chose you]

## Objection Handling
| Objection | Response |
|----------|---------|
| "[Common objection about your product vs competitor]" | "[How to respond]" |

## Sources
- [URL] — [source description]
```

---

## Executive Summary (Multi-Module)

Use this when combining multiple modules into one comprehensive report:

```markdown
# Competitive Intelligence Report: [Topic/Market]

*Data collected on [YYYY-MM-DD]*

## Executive Summary
[3-5 bullet points capturing the most important findings across all analyses]

## Key Findings
1. **[Finding]** — [One-sentence evidence]
2. **[Finding]** — [One-sentence evidence]
3. **[Finding]** — [One-sentence evidence]

## Detailed Analysis
[Include full reports from each module used, as separate sections]

## Strategic Recommendations
1. **Immediate** (this week): [Quick wins based on findings]
2. **Short-term** (this quarter): [Positioning and product decisions]
3. **Long-term** (this year): [Strategic direction based on market trends]

## Sources
[Consolidated list of all sources across modules]
```