{"skill":{"slug":"local-community-buying-marketing-promotion","displayName":"06 Marketing Promotion","summary":"社区团购营销与促销全链路技能包。涵盖活动策划、爆品打造、优惠券体系、各平台营销策略对比及配套工具。适用于平台运营、营销负责人。","tags":{"latest":"1.0.0"},"stats":{"comments":0,"downloads":16,"installsAllTime":0,"installsCurrent":0,"stars":0,"versions":1},"createdAt":1777622384261,"updatedAt":1777622415433},"latestVersion":{"version":"1.0.0","createdAt":1777622384261,"changelog":"Initial release of the community group buying marketing & promotion skill pack:\n\n- Covers full-chain marketing and promotion for community group buying: activity planning, bestseller creation, coupon system, marketing strategy comparisons across platforms, and supporting tools.\n- Provides clear boundaries and modular structure; focuses only on \"how to sell\" (marketing & promotion), referencing other modules for product selection, customer acquisition/retention, group leader management, supply chain, and logistics.\n- Offers detailed SOPs (standard operating procedures) for product promotion, large-scale promotion planning, and emergency oversell handling.\n- Includes comprehensive matrices for promotion activity types, coupon system design, and annual/weekly promotion calendars.\n- Compares marketing strategies and subsidy models of major platforms (Meituan, Pinduoduo, Xingsheng, Taocaicai).\n- Designed for platform operations and marketing managers.","license":"MIT-0"},"metadata":null,"owner":{"handle":"nic-yuan","userId":"s17601s6pc41mkraa1bkeshfx983kdsw","displayName":"nic-yuan","image":"https://avatars.githubusercontent.com/u/195308903?v=4"},"moderation":null}