# Outreach Templates

These are template shapes, not finished copy. Fill them with verified public signals only.

## Variant A: Direct fit opener

Use when the agency clearly matches the target profile and has a visible niche.

```text
Subject: Quick idea for {{company_name}}

Hi {{first_name}},

I was looking at {{company_name}} and noticed {{public_signal}}. It looks like you are especially strong in {{service_focus}}.

I put together a short prospect pack around agencies like yours and wanted to share one idea: {{outreach_angle}}.

If useful, I can send the 50-company list with the notes behind each fit score.

Best,
{{sender_name}}
```

Use this shape for:

- clear niche agencies
- high-fit companies
- first-touch outbound

## Variant B: Proof-led relevance note

Use when the company has strong proof points but the niche is broader.

```text
Subject: Saw your {{proof_point}}

Hi {{first_name}},

Your {{proof_point}} stood out, especially the way {{company_name}} approaches {{service_focus}}.

I’m building a focused list of agencies that look ready for {{desired_outcome}}. Based on the public signals I found, I think {{company_name}} belongs on it because {{why_it_fits}}.

Would it be helpful if I sent the short list and the criteria used to rank it?

Best,
{{sender_name}}
```

Use this shape for:

- agencies with public case studies
- agencies with strong positioning but less obvious niche language
- warmer initial outreach

## Variant C: Low-friction follow-up

Use after no response, or when the first email was generic and the second touch should be simpler.

```text
Subject: Re: {{company_name}}

Hi {{first_name}},

Following up with one quick note: I found {{public_signal}}, which is why I flagged {{company_name}}.

If this is relevant, I can send the exact criteria and the rest of the 50-company pack. If not, no problem.

Best,
{{sender_name}}
```

Use this shape for:

- follow-up 3-7 days later
- compressed reply-style email
- low-pressure re-engagement

## Template Guidance

- Keep personalization tied to public evidence only.
- Do not fabricate familiarity, recent events, or metrics.
- Avoid overexplaining the pack in the first touch.
- The call to action should ask for permission to send the list, not for a long meeting by default.
- If no strong public signal exists, use a lighter subject line and fewer specifics.