# Analysis Logic

## 1. Market Density & Pressure
- **Direct Threat**: Competitors within 500m (walking distance).
- **Market Saturation**: Leverage geodata to guesstimate the demand v.s. the supply for the target area, see if the market is highly saturated. (See if you have market-sizing SKILL)
- **Brand Dominance**: Check if specific chains (e.g., Starbucks, Luckin) have multiple locations in the area.

## 2. Site Selection & "Heat" Logic (Synergy Focused)
Evaluate the "potential" of a location by looking at supporting infrastructure rather than just competitors:
- **Residential Anchors (High-End)**: Search for "楂樻。灏忓尯", "鍏瘬". High density within 1km indicates strong stable demand (e.g., for Gyms, Premium Coffee).
- **Commercial Anchors (Workforce)**: Search for "鍐欏瓧妤?, "鍥尯". High density within 500m indicates strong weekday/lunch-break demand.
- **Traffic Anchors (Flow)**: Search for "鍦伴搧绔?, "鍏氦绔?. These are "flow nodes". A site between a traffic anchor and a residential anchor is a "Golden Path" for convenience stores.

## 3. "Golden Path" Analysis
A prime location typically sits on the path where people naturally flow:
- **Commuter Flow**: From Transit (Metro) -> Office.
- **Resident Flow**: From Transit (Metro) -> Home.
- **Strategy**: Identify if the site is on the "right side" of the road (the side people walk on during their morning/evening peak).

## 4. Blue Ocean Identification
- **Geographical Gaps**: Identify sectors (e.g., "North-West") where no competitors are present within 2km.
- **Service Gaps**: Look for areas with high residential density but low service POI counts (e.g., many apartments but no laundry/gym).

## 5. Difference Analysis
- **Rating Gap**: Identify competitors with ratings < 3.5; these represent opportunities for high-quality entrants.
- **Access Gap**: Analyze "Distance" vs "Rating". A high-rated store far away is less of a threat than a medium-rated store next door.