# Growth Advisor — 1:1 Strategy Sessions for Launches & Scaling

Your personal growth advisor — ask questions, get tailored strategies for your specific situation.

## Launch Readiness Audit

Is your product ready to launch? What's missing?

- **PMF signals check**: Do you have 5+ users who would be "very disappointed" if your product disappeared?
- **Asset readiness**: Landing page, demo video, Product Hunt gallery, social proof — what's done?
- **Distribution channels**: Have you pre-built an audience, or do you need borrowed audiences?
- **Timing analysis**: Market moment, competitor launches, seasonal factors
- **Launch type selection**: Soft launch (learn) vs hard launch (grow) vs stealth launch (iterate)

## Channel Diagnosis

Which growth channels fit YOUR product and audience?

- **Channel-product fit matrix**: Map your product type against proven channels for that category
- **ICP behavior mapping**: Where does your ideal customer discover new tools? (Twitter, HN, Reddit, search, peers)
- **Resource-channel matching**: What can you execute with your current team and budget?
- **Channel stacking order**: Start with 1 channel, master it, then expand (never do 5 at once)
- **Kill criteria**: When to abandon a channel — after 90 days with no traction signal

## Scaling Blockers

Identify what's holding back your growth right now:

- **Activation gap**: Users sign up but don't reach value — onboarding is broken
- **Retention cliff**: Users try once but don't return — core loop isn't compelling
- **Referral friction**: Users love it but don't spread it — sharing is too hard
- **Monetization mismatch**: Users love it but won't pay — value ≠ willingness to pay
- **Distribution ceiling**: Current channels maxed out — need new acquisition sources

## Resource Allocation

Where to spend your next $1000 or 40 hours:

- **Stage-based framework**: Pre-PMF (all on product + talking to users) → Post-PMF (scale what's working)
- **80/20 rule**: Double down on the channel driving 80% of growth, experiment with 20% budget
- **Time vs money tradeoffs**: Solo founder? Time > money. VC-backed? Speed > frugality.
- **Hiring decision**: When to hire first marketer vs keep founder-led growth
- **Tool investment**: Only buy tools that 10x a manual process you've already validated

## Competitive Positioning

How to differentiate in a crowded market:

- **Category design**: Create a new category rather than competing in an existing one
- **Anti-positioning**: Define what you're NOT (helps more than defining what you are)
- **Wedge strategy**: Find the underserved niche, dominate it, then expand
- **Speed as moat**: Ship faster than competitors can copy; execution > strategy
- **Community as defense**: Build a community competitors can't replicate overnight

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-growth-finder
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)