# Vertical Templates

Use this reference when a client’s business model should change the prompt architecture.

The same GEO workflow should not produce the same prompt mix for every company.

## 1. Ecommerce / DTC

Best when the company sells products directly and conversion happens on product, collection, or marketplace pages.

Prompt emphasis:

- category discovery
- product-line discovery
- style / use-case prompts
- comparison prompts
- sizing, shipping, returns, quality, and channel trust

Common assets:

- category pages
- product pages
- collection pages
- comparison pages
- FAQs
- buying guides
- marketplace listings

## 2. SaaS / Software

Best when the company sells software, workflows, APIs, or platforms.

Prompt emphasis:

- problem-aware use cases
- workflow replacement
- team / role-specific prompts
- alternatives and vs prompts
- implementation, integrations, ROI, onboarding, and pricing

Common assets:

- use-case pages
- product pages
- comparison pages
- alternatives pages
- implementation docs
- case studies
- pricing pages

## 3. Services / Consultancy

Best when the company sells expertise, execution, or advisory work.

Prompt emphasis:

- pain-point diagnosis
- method / process / playbook prompts
- vendor comparison
- engagement-fit prompts
- pricing, scope, outcomes, and trust prompts

Common assets:

- service pages
- industry pages
- methodology pages
- case studies
- trust and FAQ pages

## 4. Marketplace / Aggregator / Platform

Best when the company helps users compare, book, transact, or manage options across suppliers.

Prompt emphasis:

- solution exploration
- workflow efficiency
- comparison across routes or suppliers
- trust, policy, control, and scale questions
- implementation and internal process prompts

Common assets:

- workflow pages
- buyer guides
- comparison pages
- use-case pages
- implementation content
- supplier or category landing pages

### Example: Trip.com

Think of it as a `consumer OTA / travel marketplace`.

This is not the same as:

- a travel content site
- a corporate travel management platform
- a DTC ecommerce prompt set

Prompt implications:

- emphasize destination, hotel, flight, train, and package discovery
- include pricing, flexibility, support, and booking-trust prompts
- include competitor prompts against OTA and travel-booking brands
- include branded prompts around app trust, refunds, service quality, and booking fit

## 5. B2B Manufacturer / Supplier / Industrial Product

Best when the company sells products through direct sales, distributors, OEM, or procurement workflows.

Prompt emphasis:

- category and specification discovery
- buyer and engineer intent
- application and installation prompts
- manufacturer trust and certification signals
- OEM / MOQ / lead-time / support prompts
- distributor and procurement comparisons

Common assets:

- category pages
- specification pages
- product pages
- use-case pages
- certification and factory pages
- distributor / shipping / support pages

### Example: movinghead.net

Think of it as a `B2B stage-lighting manufacturer / supplier`.

This is not the same as:

- a fashion ecommerce site
- a software platform
- a generic event blog

Prompt implications:

- include technical product and use-case prompts
- include venue, rental, production, and procurement contexts
- include brand-defense prompts around quality, lead time, support, and OEM fit

## 6. Content / Media

Best when the site monetizes through attention, subscriptions, sponsorships, or downstream influence rather than direct product purchase.

Prompt emphasis:

- educational and explanatory prompts
- authority and definition prompts
- comparison prompts only when the editorial model truly supports them
- lower pressure on transactional branded prompts

Common assets:

- guides
- explainers
- comparison articles
- editorial reviews
- glossary pages

## 7. Decision Rule

If the prompt set starts to look wrong, ask:

- does this prompt fit how this business actually converts?
- does this prompt map to a real page or future asset type?
- would success on this prompt actually matter to the client?

If the answer is no, change the pattern before generating more prompts.