# Social Media Platform Guides

## Twitter/X

**Best content types**: Hot takes, threads, polls, memes
**Engagement hook**: Question, controversial opinion, surprising stat
**Formatting**: Use line breaks, emojis, avoid link-heavy posts
**Hashtags**: 1-3 max, put at end
**Media**: Images increase engagement 3x; GIFs 2x

### Post Structure
```
[Hook — first 50 chars]
[Body — expand on the hook, add value]
[CTA — question, link, or call to action]
[1-2 hashtags]
```

## LinkedIn

**Best content types**: Professional insights, career advice, industry analysis
**Engagement hook**: Personal anecdote, thought leadership
**Formatting**: Short paragraphs (2-3 lines max), bullet points for lists
**Hashtags**: 3-5 relevant tags, industry-specific
**Best time**: Tue-Thu 8-10am in target timezone

### Post Structure
```
[Personal story / observation — 2-3 lines]
[Key insight or lesson learned]
[Actionable takeaway]
[Question to audience]
[3-5 hashtags]
```

## Instagram

**Best content types**: Visual-first: product photos, quotes, carousels, Reels
**Engagement hook**: Visual attracts, caption retains
**Formatting**: 150-300 chars caption, emojis every 3-5 lines
**Hashtags**: 10-20 mix of broad + niche
**Stories**: Behind-the-scenes, polls, Q&A

### Caption Structure
```
[Hook — first line, captures attention]
[Story / context]
[Value / insight]
[CTA — double tap, share, comment, link in bio]
[Hashtags — at end, separated by line breaks]
```

## Facebook

**Best content types**: Community posts, shareable images, video
**Engagement hook**: Relatable content, question to group
**Formatting**: Short (80-150 chars best), use emojis
**Hashtags**: 1-2 max

## TikTok

**Best content types**: Educational, entertaining, trending
**Hook**: First 3 seconds determine watch time
**Formatting**: Raw, authentic, minimal production
**Captions**: 100-200 chars with 3-5 hashtags
**Music**: Use trending sounds for discoverability