# Dropship Evaluator — Output Template

**Evaluation Date**: [YYYY-MM-DD]  
**Evaluated by**: [Name / Team]  
**Product Name**: [Product name as listed]  
**Target Market**: [Country / Region]  
**Proposed Selling Price**: [Price + currency]

---

## 1. Market Opportunity Summary

| Signal | Finding | Rating |
|---|---|---|
| Active Meta ads (90+ days) | | ✅ / ⚠️ / ❌ |
| Amazon #1 seller review count | | ✅ / ⚠️ / ❌ |
| AliExpress listing age (oldest) | | ✅ / ⚠️ / ❌ |
| Unique ad angle available | | ✅ / ⚠️ / ❌ |
| Target audience size estimate | | ✅ / ⚠️ / ❌ |

**Market Opportunity Rating**: ✅ Strong / ⚠️ Acceptable / ❌ Weak

**Notes**:  
[Key observations about market timing, competitor deaknesses, or unique hooks]

---

## 2. Supplier Comparison

| Criteria | Supplier A | Supplier B | Supplier C |
|---|---|---|---|
| Platform | | | |
| Response time | | | |
| Answered all 4 questions? | | | |
| COGS | | | |
| Shipping time to market | | | |
| Shipping cost | | | |
| MOQ | | | |
| White-label available? | | | |
| Sample ordered? | | | |
| **Score (out of 35)** | | | |

**Recommended Primary Supplier**: [Name + URL]  
**Backup Supplier**: [Name + URL]

---

## 3. Margin Model

| Cost Item | Amount |
|---|---|
| Product COGS | |
| Shipping to customer | |
| Shopify / platform fee (est.) | |
| Payment processing fee | |
| Expected return rate cost | |
| Target CPA (ad cost per order) | |
| **Total variable cost** | |
| **Selling price** | |
| **Gross margin %** | |
| **Net margin after ads** | |
| **Net margin %** | |

**Margin Assessment**: ✅ ≥15% net / ⚠️ 10–14% / ❌ <10%

---

## 4. Sample Quality Report

**Sample ordered from**: [Supplier name]  
**Sample order date**: [Date]  
**Sample received date**: [Date]  
**Actual delivery time**: [X days] vs. stated [X days]

| Quality Dimension | Score (1–5) | Notes |
|---|---|---|
| Build / material quality | | |
| Matches listing photos | | |
| Packaging quality | | |
| Functionality test | | |
| Defect count | | |
| Overall impression | | |

**Sample Approved?**: Yes / No / Conditional  
**Conditions** (if any):  

---

## 5. Supplier Stress Test Results

**Scenario sent**: [Damaged product / lost shipment / wrong item]  
**Response time**: [X hours]  
**Resolution offered**: [Replacement / refund / credit]  
**Communication quality**: ✅ Clear and helpful / ⚠️ Acceptable / ❌ Poor

---

## 6. Final Scorecard

| Dimension | Score (1–5) |
|---|---|
| Gross margin potential | |
| Supplier response quality | |
| Shipping speed to market | |
| Sample quality | |
| Market saturation (inverted) | |
| Ad angle uniqueness | |
| Supplier flexibility / backup | |
| **TOTAL (out of 35)** | |

**Decision**: ✅ Approved / ⚠️ Conditional / ❌ Rejected  
**Approved by**: [Name]  
**Date**: [YYYY-MM-DD]

---

## 7. Launch Brief (if Approved)

**Primary supplier**: [Name + URL]  
**Backup supplier**: [Name + URL]  
**Agreed COGS**: [Amount]  
**Agreed shipping time**: [X days]  
**Launch ad angle**: [One sentence hook]  
**Initial test budget**: [$XXX]  
**KPI targets**: [CPA target, ROAS target, break-even ROAS]  
**Review date**: [Date to reassess performance]