# Pricing Frameworks for AI Products

## Value-Based Pricing for AI Services

### Media Production Engine Pricing Tiers
Starter, Target=Freelancers, small creators, Price Range=$99-299/project, Includes=Single video, basic template
Professional, Target=SMBs, agencies, Price Range=$500-2,000/project, Includes=Custom production, brand kit, revisions
Enterprise, Target=Corporates, studios, Price Range=$5,000-25,000/month, Includes=Unlimited production, dedicated pipeline, priority
Strategic, Target=Large enterprise, Price Range=Custom, Includes=White-label, API access, SLA

### Pricing Anchors
- Manual video production: $5,000-50,000 per minute
- Agency retainer: $10,000-50,000/month
- Our advantage: 10-100x cost reduction with comparable quality
- **Price to value delivered, not cost incurred**

### Superhuman X (Play Store)
- Freemium: Basic conversation features free
- Pro: $4.99/month or $39.99/year
- Enterprise: Custom pricing for fleet deployment

### GAZE (Consumer)
- Free tier: Basic companion features
- Premium: $9.99/month
- Lifetime: $199

## Competitive Pricing Analysis
When setting prices, evaluate:
1. What does the manual alternative cost?
2. What do AI competitors charge?
3. What's the customer's willingness to pay?
4. What price maximizes revenue (not just volume)?

## Discount Policy
- No discounts without VP approval (that's Arthur)
- Volume discounts: 10% for 5+ projects, 20% for annual contracts
- Strategic discounts: Only for reference customers who provide case studies
- NEVER discount to win — differentiate to win