# Output Template — Content Spy Analysis

Use this template for every competitor content analysis output. A complete analysis includes all five sections below.

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## [Brand Name] — Competitor Content Analysis

**Analysis date:** [Date]
**Platforms analyzed:** [TikTok / Instagram Reels / YouTube Shorts / etc.]
**Competitors analyzed:** [Number] — [List competitor names or handles]
**Analysis window:** [X days of posts per competitor]
**Your brand context:** [Brief description of your brand, product, target audience]

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## Section 1 — Competitor Posting Pattern Summary

For each competitor, provide a concise profile:

### [Competitor Name] (@handle) — [Follower count]

**Posting frequency:** [X posts/week]
**Preferred posting times:** [Day(s) and approximate times if available]
**Content type breakdown:** [% educational, % product demo, % UGC/testimonial, % promotional, % trend participation, % other]
**Average views per post:** [Range or average]
**Top performing content type:** [Type — avg [X] views]
**Bottom performing content type:** [Type — avg [X] views]
**Hook pattern in top performers:** [Most common first-3-second format]
**Notable observation:** [1 sentence — something unique or useful about this competitor's approach]

*Repeat for each competitor.*

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## Section 2 — Content Gap Matrix

| Content Type | Competitor Coverage | Avg Engagement When Posted | Gap Assessment |
|---|---|---|---|
| [Content type 1] | [All / Most (X/Y) / Few (X/Y) / None] | [High / Medium / Low / Unknown] | [Opportunity / Competitive / Saturated / Avoid] |
| [Content type 2] | | | |
| [Content type 3] | | | |
| [Content type 4] | | | |
| [Content type 5] | | | |
| [Content type 6] | | | |
| [Content type 7] | | | |
| [Content type 8] | | | |

**Top gap opportunities (high engagement + low competitor coverage):**
1. [Content type]: [Why this is a priority gap]
2. [Content type]: [Why this is a priority gap]
3. [Content type]: [Why this is a priority gap]

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## Section 3 — Hook Pattern Analysis

Based on the top 20% of posts across all analyzed competitors:

| Hook Type | Frequency in Top Performers | Frequency in Bottom Performers | Signal |
|---|---|---|---|
| Question hook | [X of top posts] | [X of bottom posts] | Strong / Weak / Mixed |
| Bold claim | [X] | [X] | |
| Visual action | [X] | [X] | |
| Testimonial clip | [X] | [X] | |
| Trend participation | [X] | [X] | |
| Problem declaration | [X] | [X] | |
| Reveal hook | [X] | [X] | |

**Dominant hook pattern in this category:** [1–2 sentence summary]
**Underused hook pattern with potential:** [1–2 sentence explanation]

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## Section 4 — Promotional Timing Intelligence

| Event / Trigger | Competitors' Pre-Event Posting Behavior | Post-Event Behavior | Your Opportunity |
|---|---|---|---|
| [Sale event / Holiday] | [How many days before? How many promo posts?] | [Do competitors go quiet? Continue?] | [What to do differently] |
| [Platform campaign event] | | | |
| [Category-specific moment] | | | |

**Promotional pattern summary:** [2–3 sentences describing the overall promotional timing pattern across competitors and what it implies]

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## Section 5 — Counter-Programming Recommendations

Ordered by estimated opportunity value:

**1. [Recommendation title]**
- **Opportunity type:** Content gap / Hook differentiation / Timing gap / Tone differentiation
- **Specific action:** [What to create — content type, angle, hook style]
- **Why it works:** [Evidence from the analysis that supports this recommendation]
- **Timing:** [When to post — day of week, time, or in relation to competitor activity]
- **Priority:** High / Medium / Low

**2. [Recommendation title]**
[Same format]

**3. [Recommendation title]**
[Same format]

**4. [Recommendation title]**
[Same format]

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## Appendix — Content to Avoid

Based on consistent underperformance across the competitor set, avoid investing heavily in:

| Content Type | Why to Avoid |
|---|---|
| [Type] | [Consistently low engagement across X of Y competitors who tried it] |
| [Type] | [Saturated — all competitors do it; no differentiation possible] |
| [Type] | [Only works for large accounts — not viable at your follower stage] |