{"skill":{"slug":"cold-email-personalization","displayName":"Cold Email Personalization","summary":"Complete cold email system teaching research-driven personalization, \"poke the bear\" openers, custom signal hunting, and strict QA.","description":"---\nname: cold-email-personalization\ndescription: Complete cold email system teaching research-driven personalization, \"poke the bear\" openers, custom signal hunting, and strict QA.\n---\n\n# Cold Email Personalization Skill\n\n## When to Use\n- **Cold Outbound Ideation**: Drafting initial emails and subject lines.\n- **Personalization**: Mapping research signals to first lines.\n- **Sequence Building**: Creating follow-up sequences that rotate value propositions.\n- **QA & Optimization**: Reviewing drafts against a strict rubric before sending.\n\n## Framework\n1. **Message Market Fit > Cleverness**: Show you understand the person/company immediately.\n2. **Research IS the Personalization**: Custom signals prove you did your homework.\n3. **Personalization in the First Line**: Use bracketed variables `{{...}}` or whole-offer strategy.\n4. **Tight, Conversational Copy**: Plain text, minimal fluff, 60–120 words.\n5. **One Job Per Email**: Single sharp question or CTA.\n6. **Earn Replies, Not Just Meetings**: Confirm situation before selling.\n\n### Core Principles\n- **Targeting > Messaging**: Good targeting with bad messaging wastes qualified prospects.\n- **Two Paths to Personalization**: Custom Signal Research (Path A) vs. Whole Offer Strategy (Path B).\n- **The \"Specifically\" Line**: \"Specifically, it looks like you're trying to sell to {{customer_type}}...\"\n\n## Templates\n- **[Research Playbook](assets/research-playbook.md)**: How to find custom signals.\n- **[Variable Schema](assets/variable-schema.md)**: Standard variables to capture.\n- **[Email Structure](assets/email-structure.md)**: Subject lines, body copy, and \"punchiness\".\n- **[Campaign Types](assets/campaign-types.md)**: Custom Signal, Creative Ideas, Whole Offer, Fallback.\n- **[Creative Ideas](assets/creative-ideas.md)**: Generating credible ideas for prospects.\n- **[Follow-Up Strategy](assets/follow-up-strategy.md)**: Sequence logic and value rotation.\n- **[ICP & Objection Mapping](assets/icp-objection-mapping.md)**: Role-playing the skeptical prospect.\n- **[QA Checklist](assets/qa-checklist.md)**: Pre-send verification.\n- **[Scoring Rubric](assets/scoring-rubric.md)**: 0-100 quality score.\n- **[Examples](assets/examples.md)**: Real campaign examples.\n\n## Tips\n- **Role-Play First**: Always complete the [ICP & Objection Mapping](assets/icp-objection-mapping.md) before writing.\n- **Strict QA**: Use the [QA Checklist](assets/qa-checklist.md) to ensure every email meets the 3:1 recipient:sender ratio.\n- **Fresh Signals**: Only use signals from the last 90 days.\n- **Don't Hallucinate**: If you can't verify a fact, don't use it.\n","tags":{"latest":"1.0.0"},"stats":{"comments":0,"downloads":1384,"installsAllTime":5,"installsCurrent":5,"stars":2,"versions":1},"createdAt":1771246456112,"updatedAt":1778491556797},"latestVersion":{"version":"1.0.0","createdAt":1771246456112,"changelog":"- Initial release of the cold-email-personalization skill.\n- Provides a complete system for crafting cold emails with research-driven personalization and high QA standards.\n- Includes templates and frameworks for research, custom signal mapping, sequence creation, and follow-up strategies.\n- Emphasizes conversational copy, single-focused emails, and reply-first goals.\n- Offers detailed playbooks, QA checklists, scoring rubrics, and real campaign examples.","license":null},"metadata":null,"owner":{"handle":"xeroc","userId":"s17a605n6958habkpkd3t3za9d884vyd","displayName":"xeroc","image":"https://avatars.githubusercontent.com/u/117800?v=4"},"moderation":null}