{"skill":{"slug":"bookforge-sem-performance-optimization","displayName":"Sem Performance Optimization","summary":"Optimize Search Engine Marketing performance using CTR, CPC, CPA formulas, Quality Score benchmarks, and keyword profitability filtering. Use whenever a foun...","tags":{"bookforge":"1.0.0","google-ads":"1.0.0","latest":"1.0.0","paid-search":"1.0.0","performance-marketing":"1.0.0","sem":"1.0.0","startup-growth":"1.0.0"},"stats":{"comments":0,"downloads":31,"installsAllTime":0,"installsCurrent":0,"stars":0,"versions":1},"createdAt":1777284265191,"updatedAt":1777284406631},"latestVersion":{"version":"1.0.0","createdAt":1777284265191,"changelog":"SEM performance optimization skill for startups and marketers launching or improving Google Ads or paid search campaigns.\n\n- Provides a step-by-step framework to calculate baseline SEM performance (CTR, CPC, CPA) per ad group.\n- Uses Google Quality Score benchmarks to identify and flag underperforming ads.\n- Guides on keyword profitability filtering based on customer LTV and profit margin, ensuring sustainable acquisition.\n- Includes methods to prune unprofitable keywords and prioritize budget to best-performing terms.\n- Helps restructure ad groups for long-tail keyword expansion and suggests use of Dynamic Keyword Insertion where relevant.","license":"MIT-0"},"metadata":{"os":null,"systems":null},"owner":{"handle":"quochungto","userId":"s176b6gfk8djgcz320d83ta4e184bx1v","displayName":"Hung Quoc To","image":"https://avatars.githubusercontent.com/u/88069966?v=4"},"moderation":null}