{"skill":{"slug":"bookforge-marketing-metrics-dashboard","displayName":"Marketing Metrics Dashboard","summary":"Build a marketing metrics dashboard tracking the 7 key numbers every small business must measure: Leads, Conversion Rate, Average Transaction Value (ATV), Br...","tags":{"analytics":"1.0.0","bookforge":"1.0.0","kpi":"1.0.0","latest":"1.0.0","marketing":"1.0.0","metrics":"1.0.0","small-business":"1.0.0"},"stats":{"comments":0,"downloads":78,"installsAllTime":0,"installsCurrent":0,"stars":0,"versions":1},"createdAt":1776866532353,"updatedAt":1776867724925},"latestVersion":{"version":"1.0.0","createdAt":1776866532353,"changelog":"Initial release of the Marketing Metrics Dashboard skill.\n\n- Provides a step-by-step process for setting up and tracking 7 essential small business marketing metrics: Leads, Conversion Rate, Average Transaction Value (ATV), Break-Even Point, Gross Margin, Churn Rate, and Customer Lifetime Value (CLV), plus Customer Acquisition Cost (CAC).\n- Guides users to build or update a KPI dashboard, including data gathering, estimation methods, and context-sensitive prompts.\n- Includes health status assessment for each metric to prioritize action.\n- Supports both measurement (filling current numbers) and planning (setting targets) sessions.\n- Explains compounding profit leverage from small improvements in multiple metrics.\n- Covers the CAC vs Profit-Per-Sale decision rule to evaluate marketing campaign profitability.","license":"MIT-0"},"metadata":{"os":null,"systems":null},"owner":{"handle":"quochungto","userId":"s176b6gfk8djgcz320d83ta4e184bx1v","displayName":"Hung Quoc To","image":"https://avatars.githubusercontent.com/u/88069966?v=4"},"moderation":null}