{"skill":{"slug":"bookforge-marketing-message-and-usp-crafting","displayName":"Marketing Message And Usp Crafting","summary":"Use this skill to craft a differentiated Unique Selling Proposition (USP), write a Problem/Solution/Proof elevator pitch, and engineer headlines that activat...","tags":{"bookforge":"1.0.0","latest":"1.0.0","tags:":"1.0.0"},"stats":{"comments":0,"downloads":87,"installsAllTime":0,"installsCurrent":0,"stars":0,"versions":1},"createdAt":1776866520323,"updatedAt":1777527861625},"latestVersion":{"version":"1.0.0","createdAt":1776866520323,"changelog":"Initial release — provides a structured skill for crafting stand-out marketing messages and USPs.\n\n- Guides users through creating a differentiated Unique Selling Proposition (USP), a Problem/Solution/Proof elevator pitch, and 3–5 emotionally-driven headline drafts.\n- Triggers on common messaging, positioning, copywriting, and \"why buy from me\" challenges faced by small business owners.\n- Requires a clear target market and pain points before proceeding, ensuring relevance and specificity.\n- Includes anti-pattern checks to avoid generic \"best service\" or price-based USPs.\n- Outputs a complete marketing-message.md deliverable, ready for use in campaigns and the 1-Page Marketing Plan canvas.","license":"MIT-0"},"metadata":{"os":null,"systems":null},"owner":{"handle":"quochungto","userId":"s176b6gfk8djgcz320d83ta4e184bx1v","displayName":"Hung Quoc To","image":"https://avatars.githubusercontent.com/u/88069966?v=4"},"moderation":null}