{"skill":{"slug":"bookforge-engineering-as-marketing","displayName":"Engineering As Marketing","summary":"Design free tools and micro-sites that acquire customers through engineering effort rather than ad spend. Use whenever a founder or marketer wants to build a...","tags":{"bookforge":"1.0.0","engineering-as-marketing":"1.0.0","free-tools":"1.0.0","latest":"1.0.0","lead-generation":"1.0.0","product-led-growth":"1.0.0","startup-growth":"1.0.0"},"stats":{"comments":0,"downloads":36,"installsAllTime":0,"installsCurrent":0,"stars":0,"versions":1},"createdAt":1777280255951,"updatedAt":1777280511133},"latestVersion":{"version":"1.0.0","createdAt":1777280255951,"changelog":"Initial release of the \"Engineering as Marketing\" skill for customer acquisition via free tools.\n\n- Enables founders and marketers to design lead-generating tools, calculators, widgets, graders, or micro-sites.\n- Guides users through identifying core customer questions, scoping the smallest useful tool, and planning lead capture post-value delivery.\n- Emphasizes the single-input-field pattern for maximum conversion and minimal friction.\n- Offers clear process steps, input requirements, and best practices for tool-based growth campaigns.\n- Targets startups with available engineering capacity and a need for scalable, product-led growth channels.","license":"MIT-0"},"metadata":{"os":null,"systems":null},"owner":{"handle":"quochungto","userId":"s176b6gfk8djgcz320d83ta4e184bx1v","displayName":"Hung Quoc To","image":"https://avatars.githubusercontent.com/u/88069966?v=4"},"moderation":null}