{"skill":{"slug":"bookforge-advertising-media-roi-framework","displayName":"Advertising Media Roi Framework","summary":"Use when selecting advertising media channels, calculating Customer Acquisition Cost (CAC) per channel, deciding whether to stop, measure, or scale each chan...","tags":{"bookforge":"1.0.0","latest":"1.0.0","tags:":"1.0.0"},"stats":{"comments":0,"downloads":81,"installsAllTime":0,"installsCurrent":0,"stars":0,"versions":1},"createdAt":1776859118278,"updatedAt":1776860217128},"latestVersion":{"version":"1.0.0","createdAt":1776859118278,"changelog":"Initial release of the Advertising Media & ROI Framework skill.\n\n- Provides a structured framework for selecting and evaluating advertising media channels using ROI and Customer Acquisition Cost (CAC) calculations.\n- Guides users through input gathering, step-by-step media auditing, CAC computation, decision-making (stop, fix, scale), and channel diversification.\n- Emphasizes measurement discipline and avoiding dangerous single-source lead dependencies by enforcing a minimum of five active channels.\n- Integrates with related skills for target market selection, USP crafting, and ethical bribe design.\n- Based on principles from \"The 1-Page Marketing Plan\" by Allan Dib (square 3: media selection).","license":"MIT-0"},"metadata":{"os":null,"systems":null},"owner":{"handle":"quochungto","userId":"s176b6gfk8djgcz320d83ta4e184bx1v","displayName":"Hung Quoc To","image":"https://avatars.githubusercontent.com/u/88069966?v=4"},"moderation":null}