# B2B Marketing Playbook — LinkedIn + Cold Email + Webinar Pipeline

Three proven channels woven into one repeatable pipeline for B2B SaaS.

## LinkedIn Engine

Build authority and generate inbound leads through consistent LinkedIn presence.

- **Content cadence**: Post 3–5x/week mixing thought leadership, tactical how-tos, and social proof
- **Engagement pods**: Coordinate with 10–20 peers for early engagement signals
- **DM-to-demo flow**: Warm approach after 3+ touchpoints, offer value before asking for time
- **Profile optimization**: Headline = outcome you deliver, banner = social proof, featured = lead magnet

## Cold Email Sequences

Predictable outbound pipeline with personalized multi-touch sequences.

- **Subject lines**: 3–5 words, lowercase, curiosity or relevance hooks (35%+ open rate target)
- **Personalization layers**: Company trigger events, role-specific pain points, mutual connections
- **Follow-up timing**: Day 1 → Day 3 → Day 7 → Day 14 (4-touch minimum)
- **CTA optimization**: Soft asks first ("worth a conversation?"), hard asks in follow-ups

## Webinar Funnel

High-intent lead generation through educational content.

- **Topic selection**: Solve a specific problem your ICP faces this quarter
- **Promotion mix**: Email list (40%), LinkedIn posts (30%), partner cross-promotion (30%)
- **Post-webinar nurture**: Replay + key takeaways email → case study → demo offer sequence
- **Conversion benchmarks**: 30–40% registration-to-attendance, 10–15% attendee-to-SQL

## ABM Layer

Account-based targeting for enterprise deals ($50K+ ACV).

- **Target account list**: 50–100 accounts max, refreshed quarterly
- **Multi-threading**: Engage 3–5 stakeholders per account simultaneously
- **Custom content**: Personalized landing pages, ROI calculators, industry-specific case studies
- **Signal tracking**: Intent data, website visits, content engagement scoring

## Metrics Dashboard

Track pipeline health with leading and lagging indicators.

- **Pipeline velocity**: How fast deals move through stages
- **SQL rate**: Marketing qualified → Sales qualified conversion
- **CAC benchmarks**: By channel, by segment, trending over time
- **Revenue attribution**: Multi-touch attribution model for accurate channel ROI

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)