# Amazon Product Image Checklist

Ensure your product images meet Amazon requirements and maximize conversion.

## Technical Requirements

### Image Specifications
- **Format**: JPEG (preferred), TIFF, PNG, GIF
- **Size**: Minimum 1000 x 1000 pixels (recommended: 2000 x 2000)
- **Color Mode**: sRGB
- **File Size**: Maximum 10MB per image
- **Aspect Ratio**: 1:1 (square) preferred

### File Naming
```
SKU_01_Main.jpg
SKU_02_Infographic.jpg
SKU_03_Lifestyle.jpg
SKU_04_Detail.jpg
SKU_05_Scale.jpg
SKU_06_Packaging.jpg
SKU_07_Label.jpg
```

## Required Images

### 1. Main Image (Critical - Required)
**Purpose**: Primary display image, search results, thumbnail

**Requirements:**
- [ ] Pure white background (RGB 255, 255, 255)
- [ ] Product fills 85% or more of frame
- [ ] No text, logos, watermarks, or overlays
- [ ] No props, accessories, or multiple products
- [ ] Professional photography (no mockups)
- [ ] Entire product visible
- [ ] Accurate color representation

**Best Practices:**
- Use professional lighting
- Show product at slight angle (not flat)
- For apparel: Use ghost mannequin or model
- For multi-packs: Show quantity clearly

**Common Mistakes:**
- ❌ Off-white or gray background
- ❌ Product too small in frame
- ❌ Reflections or shadows on background
- ❌ Visible mannequin or hanger
- ❌ Collage or multiple angles in one image

### 2. Infographic Image (Highly Recommended)
**Purpose**: Highlight key features and benefits visually

**Elements to Include:**
- [ ] Product name/brand
- [ ] Key features (3-5 points)
- [ ] Icons or graphics
- [ ] Specifications (size, weight, material)
- [ ] Certifications or awards
- [ ] Comparison data

**Design Tips:**
- Use brand colors
- Keep text minimal and readable
- Icons should be simple and clear
- Include measurements/dimensions
- Show before/after (if applicable and compliant)

### 3. Lifestyle Image (Highly Recommended)
**Purpose**: Show product in use, create emotional connection

**Requirements:**
- [ ] Real-world context
- [ ] Product naturally integrated
- [ ] Good lighting and composition
- [ ] Model release (if using people)
- [ ] Appropriate setting for product

**Examples by Category:**
- **Kitchen**: Product on counter, in use during cooking
- **Electronics**: Being used in office or home setting
- **Clothing**: Model wearing in appropriate setting
- **Sports**: Product in action or gym environment
- **Baby**: Safe, appropriate family setting

### 4. Detail/Feature Close-up (Recommended)
**Purpose**: Show important details, texture, quality

**What to Show:**
- [ ] Material texture
- [ ] Stitching or craftsmanship
- [ ] Important buttons/controls
- [ ] Brand logo or label
- [ ] Special features
- [ ] Build quality

### 5. Scale/Size Reference (Recommended)
**Purpose**: Help customers understand actual size

**Methods:**
- [ ] Next to common object (coin, phone, hand)
- [ ] Measurement overlay
- [ ] Comparison to similar products
- [ ] Person holding/using product
- [ ] Multiple size options shown

**Best Practices:**
- Use universally recognized objects
- Include actual measurements
- Show multiple angles if needed
- Be honest about size (don't deceive)

### 6. Packaging/Contents (Recommended)
**Purpose**: Show what customer receives

**Include:**
- [ ] Box/packaging design
- [ ] All included accessories
- [ ] Instruction manual
- [ ] Warranty card
- [ ] Any bonus items
- [ ] Unboxing experience

### 7. Label/Instructions Image (Category Dependent)
**Purpose**: Show ingredients, specifications, usage instructions

**Important for:**
- Supplements (ingredient list required)
- Food (nutrition facts)
- Electronics (specs, warnings)
- Chemicals (safety warnings)
- Children's products (age labels)

**Requirements:**
- [ ] Text must be legible
- [ ] Show entire label
- [ ] Include all sides if needed
- [ ] Compliance information visible

## Category-Specific Requirements

### Apparel & Accessories
- [ ] Main: Flat lay or model (ghost mannequin preferred)
- [ ] Alternative angles (back, side)
- [ ] Detail: Fabric texture, stitching
- [ ] Size chart image
- [ ] Model wearing (diverse models recommended)

### Electronics
- [ ] Main: Product front view
- [ ] Ports/connections close-up
- [ ] Size comparison
- [ ] Packaging contents
- [ ] In-use scenario
- [ ] Specifications callout

### Home & Kitchen
- [ ] Main: Product on white background
- [ ] In-use/kitchen setting
- [ ] Size reference
- [ ] Detail of material
- [ ] Packaging
- [ ] Care instructions label

### Supplements & Health
- [ ] Main: Bottle on white background
- [ ] Supplement Facts panel
- [ ] Ingredients breakdown
- [ ] Usage instructions
- [ ] Certifications (cGMP, organic, etc.)
- [ ] Lifestyle (healthy living)

### Beauty & Personal Care
- [ ] Main: Product packaging
- [ ] Texture/swatches
- [ ] Application demonstration
- [ ] Before/After (if compliant)
- [ ] Ingredients list
- [ ] Size reference

## Mobile Optimization

Remember: 70%+ of shoppers view on mobile

### Mobile Best Practices:
- [ ] Main product clearly visible on small screen
- [ ] Text on infographics large enough to read
- [ ] Zoom capability works (high resolution)
- [ ] Swipe-friendly image sequence
- [ ] No tiny details that require desktop viewing

## Image Order Strategy

### Recommended Sequence:
1. **Main** - White background, hero shot
2. **Infographic** - Key features at a glance
3. **Lifestyle** - Product in use
4. **Detail** - Close-up of quality/features
5. **Scale** - Size reference
6. **Packaging** - What they receive
7. **Label/Specs** - Technical details

### A/B Testing Images:
- Test different main images
- Try lifestyle vs. infographic as #2
- Monitor click-through and conversion rates
- Use Amazon's Manage Your Experiments (brands only)

## Common Rejection Reasons

### Main Image Issues:
- Background not pure white
- Product has props/accessories
- Text or watermarks visible
- Image quality too low
- Product not fully visible

### All Images:
- Incorrect file format
- File size too large
- Image resolution too low
- Contains contact information
- Offensive or inappropriate content
- Copyright violations

## Tools & Resources

### Photography
- **DSLR/Mirrorless**: Canon, Nikon, Sony
- **Smartphone**: iPhone 12+, Samsung S21+
- **Lighting**: Softboxes or natural light
- **Background**: White sweep or lightbox

### Editing Software
- **Adobe Photoshop**: Professional editing
- **Adobe Lightroom**: Color correction
- **Canva**: Simple graphics and text
- **GIMP**: Free alternative to Photoshop
- **Remove.bg**: Automatic background removal

### Mobile Apps
- **Snapseed**: Mobile editing
- **VSCO**: Filters and adjustments
- **Adobe Lightroom Mobile**: Professional mobile editing

### Amazon Tools
- **Amazon Seller App**: Upload images from mobile
- **Image Quality Dashboard**: Check image issues

## Pre-Upload Checklist

Before uploading to Seller Central:

- [ ] All images meet technical requirements
- [ ] Main image has pure white background
- [ ] No spelling errors on infographics
- [ ] Colors are accurate (not oversaturated)
- [ ] Images are high resolution
- [ ] File names are descriptive
- [ ] Images tell complete product story
- [ ] Mobile preview looks good

## Post-Upload Monitoring

After images are live:
- [ ] Check how they appear on desktop
- [ ] Check how they appear on mobile
- [ ] Verify zoom function works
- [ ] Monitor image click rates
- [ ] Watch for customer questions about visuals
- [ ] A/B test different main images

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*Last updated: March 2026. Amazon requirements subject to change.*