# Amazon Listing Workflow Step-by-step guide for creating product listings on Amazon Seller Central. ## Pre-Listing Checklist Before starting, ensure you have: - [ ] Seller Central account (Professional plan) - [ ] Product images ready (7 images minimum) - [ ] GTIN exemption approved OR valid UPC codes - [ ] Product information compiled (see templates/product-template.txt) - [ ] Category determined and approved (if gated) - [ ] Pricing strategy decided - [ ] Fulfillment method chosen (FBA vs FBM) ## Step 1: Navigate to Add Products 1. Log into Seller Central 2. Go to **Inventory** → **Add Products** 3. Choose one of: - "I'm adding a product not sold on Amazon" (new product) - "I want to select an existing product" (existing ASIN) ## Step 2: Select Product Category ### Finding the Right Category **Method A: Browse Categories** 1. Click through category tree 2. Select most specific subcategory possible 3. Note if approval is required **Method B: Search by Product Name** 1. Enter product name/type 2. Amazon suggests categories 3. Select best match **Important**: Category determines: - Referral fees - Listing requirements - Search visibility - Competition level ## Step 3: Fill Vital Information ### Product Name (Title) ``` Template: [Brand] + [Product] + [Key Feature] + [Size/Count] Example: Wondermed Liver Support Complex - 5-in-1 Milk Thistle Supplement with Artichoke & Dandelion - 120 Capsules - Made in USA ``` **Requirements:** - Max 200 characters (varies by category) - Capitalize first letter of each word (except prepositions) - Include brand name at beginning - No promotional phrases (Best, Top, #1) - No special characters (! * $ ?) ### Brand Name - Must match GTIN exemption exactly (if applicable) - Consistent across all listings - Will display on product page ### Product ID **If you have UPC:** 1. Select "UPC" from dropdown 2. Enter 12-digit code 3. Verify with barcode scanner if possible **If using GTIN Exemption:** 1. Select "GTIN" from dropdown 2. Check box: "Does not have a Product ID" 3. System will use exemption from your account ### Other Vital Fields - **Manufacturer**: Your company name or brand - **Model Number**: Internal SKU (WND-LVR-120-01) - **Model Name**: Product line name - **Item Type Keyword**: Category-specific keyword ## Step 4: Variations (If Applicable) ### When to Use Variations - Same product, different sizes - Same product, different colors - Same product, different quantities ### Variation Structure ``` Parent Listing: Generic product information ├── Child 1: Size Small, Red ├── Child 2: Size Small, Blue ├── Child 3: Size Large, Red └── Child 4: Size Large, Blue ``` ### Setup Process 1. Select "This product has variations" 2. Choose variation theme (Size, Color, SizeColor) 3. Enter variation values 4. Fill information for each child **Note**: Each child needs its own SKU and inventory count ## Step 5: Offer Information ### Pricing - **Your Price**: Regular selling price - **Sale Price**: Promotional price (optional) - **Sale Dates**: When promotion runs (optional) ### Inventory - **Quantity**: Units available - **Fulfillment Channel**: - Amazon (FBA) - Merchant (FBM) - **Handling Time**: Days to ship (FBM only) - **Condition**: New, Used, Refurbished ### Seller SKU Internal tracking code. Format suggestions: ``` BRAND-CATEGORY-001-VARIANT WND-LVR-120-01 WND-LVR-120-02 (for variations) ``` ## Step 6: Product Description ### Key Product Features (Bullet Points) **Format:** ``` [ALL CAPS HEADER] Detailed benefit description with keywords. ``` **Example:** ``` [ULTIMATE 5-IN-1 LIVER MATRIX] Experience comprehensive liver support with our synergistic blend of Milk Thistle (250mg), Artichoke, Dandelion Root, Yarrow, and Burdock Root. This potent formula is designed to assist your body's natural cleansing processes. ``` **Requirements:** - Exactly 5 bullet points - Max 500 characters each - Start with key benefit - Include relevant keywords naturally - Focus on customer benefits, not just features ### Product Description (HTML) **Structure:** ```html

[Hook/Headline]

[Introduction paragraph]

Why Choose [Brand]?

[Value Proposition]

[Additional details]

``` **Allowed HTML Tags:** - `

` - Paragraph - `
` - Line break - `