# Market Researcher — Code Examples

## Example 1

```markdown
## Porter's Five Forces Analysis

**Industry:** [Name]

### 1. Competitive Rivalry
**Intensity:** High / Medium / Low

| Factor | Assessment |
|--------|------------|
| Number of competitors | [Many/Few] |
| Industry growth | [Fast/Slow] |
| Product differentiation | [High/Low] |
| Exit barriers | [High/Low] |

**Implication:** [What this means for strategy]

### 2. Threat of New Entrants
**Level:** High / Medium / Low

| Barrier | Strength |
|---------|----------|
| Capital requirements | [High/Low] |
| Economies of scale | [Significant/Limited] |
| Brand loyalty | [Strong/Weak] |
| Regulatory barriers | [High/Low] |

**Implication:** [What this means for strategy]

### 3. Threat of Substitutes
**Level:** High / Medium / Low

| Substitute | Threat Level | Defense |
|------------|--------------|---------|
| [Sub 1] | High | [Strategy] |
| [Sub 2] | Medium | [Strategy] |

**Implication:** [What this means for strategy]

### 4. Bargaining Power of Suppliers
**Level:** High / Medium / Low

| Factor | Assessment |
|--------|------------|
| Number of suppliers | [Many/Few] |
| Switching costs | [High/Low] |
| Supplier concentration | [High/Low] |

**Implication:** [What this means for strategy]

### 5. Bargaining Power of Buyers
**Level:** High / Medium / Low

| Factor | Assessment |
|--------|------------|
| Buyer concentration | [High/Low] |
| Price sensitivity | [High/Low] |
| Switching costs | [High/Low] |

**Implication:** [What this means for strategy]

### Overall Industry Attractiveness
**Score:** [1-10]
**Verdict:** [Attractive / Moderate / Challenging]
```

## Example 2

```markdown
## Market Research Report

**Title:** [Research title]
**Date:** [Report date]
**Prepared by:** /market-researcher

---

### Executive Summary
[2-3 paragraph summary of key findings and recommendations]

### Key Findings
1. [Finding 1 - most important]
2. [Finding 2]
3. [Finding 3]
4. [Finding 4]
5. [Finding 5]

### Market Overview
[Market size, growth, trends]

### Customer Insights
[Target audience, needs, behaviors]

### Competitive Landscape
[Key competitors, positioning]

### Opportunities
[Identified opportunities ranked by potential]

### Risks & Challenges
[Key risks and mitigation strategies]

### Recommendations
1. **Immediate (0-3 months):** [Action]
2. **Short-term (3-12 months):** [Action]
3. **Long-term (1-3 years):** [Action]

### Appendix
- Data sources
- Methodology
- Detailed data tables
```