# Landing Page Conversion Checklist

## A. Headline & Hero (9 items)
- [ ] Primary headline is under 12 words and communicates a specific benefit
- [ ] Headline matches the ad copy or email subject that drives traffic to this page
- [ ] Subheadline adds specificity, handles primary objection, includes proof point
- [ ] A/B headline variant prepared for testing
- [ ] Hero image shows product in use or in context (not isolated product shot)
- [ ] Mobile hero image is optimized (different crop or product-focused alternative)
- [ ] Primary CTA is visible above the fold on both desktop and mobile
- [ ] CTA button text uses action verb + value proposition (not generic "Buy Now")
- [ ] Trust badge row is present below CTA (shipping, guarantee, review count, certifications)

## B. Copy & Messaging (8 items)
- [ ] All benefit blocks are outcome-focused (what customer gets, not what product does)
- [ ] Features are translated into benefits with "so that" or "which means" bridging
- [ ] Copy addresses the top 3 purchase objections before the visitor thinks of them
- [ ] Price is presented with anchoring (original price, per-use cost, or competitor comparison)
- [ ] Urgency elements are genuine (real deadlines, real stock levels, real bonuses)
- [ ] Brand voice is consistent throughout all sections
- [ ] Copy is scannable — short paragraphs, bold key phrases, bullet points where appropriate
- [ ] No jargon or insider language that the target audience wouldn't immediately understand

## C. Social Proof (7 items)
- [ ] At least 3 customer reviews featured, each addressing a different purchase objection
- [ ] Aggregate review score and count displayed prominently (e.g., "4.8/5 from 8,247 reviews")
- [ ] Featured reviews include customer name and "verified purchase" or similar trust marker
- [ ] Visual social proof present (UGC photos, before/after images, video testimonials)
- [ ] Media mentions or authority endorsements displayed if available
- [ ] Social proof is placed near CTA buttons and at scroll decision points
- [ ] Reviews are recent (within last 6 months) and representative of typical experience

## D. CTA Strategy (7 items)
- [ ] Primary CTA appears at least 2 times on the page (hero + final section minimum)
- [ ] CTA button color has strong contrast against the page background
- [ ] Micro-copy below each CTA addresses friction (shipping, guarantee, trial period)
- [ ] Secondary CTA available for visitors not ready to purchase (learn more, see reviews)
- [ ] Sticky mobile CTA activates after scrolling past hero section
- [ ] CTA button is large enough for comfortable thumb tapping on mobile (minimum 44x44px)
- [ ] No competing CTAs visible at the same time (one primary action per viewport)

## E. Page Flow & Structure (8 items)
- [ ] Section order follows AIDA: Attention → Interest → Desire → Action
- [ ] Most persuasive content appears in the first 40% of page (where mobile visitors drop off)
- [ ] Problem-agitation section appears before solution section (empathize before selling)
- [ ] How-it-works or how-to-use section simplifies the product into 3 clear steps
- [ ] FAQ section addresses top 5 questions that would otherwise require support contact
- [ ] Final CTA block restates the core benefit with urgency element
- [ ] Guarantee/risk-reversal statement is prominent near the final CTA
- [ ] Page has no navigation menu or exit links (keeps visitor focused on conversion)

## F. Mobile Optimization (8 items)
- [ ] Page tested on actual mobile devices (not just browser resize)
- [ ] All images load properly and are appropriately sized for mobile screens
- [ ] Text is readable without pinching or zooming (minimum 16px body text)
- [ ] Buttons and tap targets are at least 44x44px with adequate spacing
- [ ] Image galleries use horizontal swipe carousels instead of grids
- [ ] Forms (if any) use appropriate mobile input types (email, tel, number keyboards)
- [ ] Sticky bottom CTA bar doesn't cover important content
- [ ] Page load time is under 3 seconds on 4G connection

## G. Trust & Credibility (6 items)
- [ ] SSL certificate active (HTTPS) and security badges visible if collecting payment info
- [ ] Return/refund policy clearly stated or linked
- [ ] Contact information or support chat accessible from the page
- [ ] Company information (about us, physical address) available
- [ ] Payment method icons displayed (Visa, Mastercard, PayPal, Apple Pay, etc.)
- [ ] Privacy policy linked (especially important for lead capture pages)

## H. Technical Performance (7 items)
- [ ] Page loads in under 3 seconds (test with Google PageSpeed Insights)
- [ ] All images are optimized (WebP format, compressed, properly sized)
- [ ] Lazy loading enabled for images below the fold
- [ ] Tracking pixels installed and firing correctly (Facebook Pixel, Google Analytics, etc.)
- [ ] Product schema markup implemented (price, availability, reviews for Google rich results)
- [ ] UTM parameters configured for all traffic source links
- [ ] 404 fallback or redirect configured in case the page URL changes

## I. Traffic-Source Alignment (5 items)
- [ ] Headline messaging matches the ad creative or email subject driving traffic
- [ ] Visual style is consistent between the ad and the landing page (no jarring transition)
- [ ] Intent level of copy matches the traffic source (educational for cold, direct for hot)
- [ ] Offer presented on landing page matches the offer promoted in the ad
- [ ] Separate landing page versions created for significantly different traffic sources

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**Total Items: 65**

**Scoring Guide:**
- 58-65 items completed: Launch-ready — strong foundation for conversion optimization
- 48-57 items completed: Acceptable — launch with plan to address gaps within first week
- 35-47 items completed: Gaps — review missing items before driving paid traffic
- Below 35: Not ready — significant risk of wasting ad spend, complete more items before launch