# One-Pager Templates Templates for different one-pager use cases, with layout guidance and copy prompts. ## Product Overview One-Pager The default one-pager. Introduces your product to someone who knows nothing about you. ### Structure ``` [Logo] [Tagline] HEADLINE: One sentence describing what you do and who it's for. THE PROBLEM 2-3 sentences describing the pain your buyer faces. THE SOLUTION 2-3 sentences describing how your product solves it. WHY [YOUR PRODUCT] • Differentiator 1 — One sentence explaining the benefit • Differentiator 2 — One sentence explaining the benefit • Differentiator 3 — One sentence explaining the benefit PROOF "Customer quote with specific result." — Name, Title, Company [Optional: 2-3 metric callouts: "X% improvement", "Y hours saved"] [CTA Button/Link] [Contact: name@company.com] ``` ### Copy Prompts - Headline: "What do you do, in one sentence, that makes someone say 'tell me more'?" - Problem: "What is your buyer struggling with before they find you?" - Differentiators: "If you could only tell them 3 things, what would make them choose you?" --- ## Use-Case Specific One-Pager Tailored to a specific workflow, vertical, or problem. More targeted than the product overview. ### Structure ``` [Logo] [Use Case: e.g., "For Sales Teams"] HEADLINE: How [your product] helps [persona] [achieve outcome]. THE CHALLENGE When [persona] needs to [task], they face [specific pain]. This leads to [consequence]: [time wasted / money lost / risk]. HOW IT WORKS 1. [Step 1] — What happens and why it matters 2. [Step 2] — What happens and why it matters 3. [Step 3] — What happens and why it matters RESULTS • [Metric 1]: Before → After • [Metric 2]: Before → After • [Metric 3]: Before → After CUSTOMER SPOTLIGHT "Quote about this specific use case." — Name, Title, Company [CTA: "See it in action" or "Start a pilot"] [Contact info] ``` ### When to Use - Different buyer personas need different one-pagers - Industry-specific versions (healthcare, fintech, e-commerce) - Use-case versions (reporting, onboarding, security) --- ## Post-Meeting Leave-Behind Designed to reinforce a conversation that already happened. Summarizes what you discussed and proposes next steps. ### Structure ``` [Logo] [Date of Meeting] MEETING RECAP: [Company Name] WHAT WE DISCUSSED • [Pain point 1 they mentioned] • [Pain point 2 they mentioned] • [Goal they're trying to achieve] HOW [YOUR PRODUCT] HELPS • [Solution to pain 1] — [Specific capability or workflow] • [Solution to pain 2] — [Specific capability or workflow] • [How you help them reach their goal] RELEVANT PROOF "Quote from a similar customer." — Name, Title, Company [1-2 metrics from a similar customer] PROPOSED NEXT STEPS 1. [Next step with date] 2. [Follow-up action] 3. [Decision timeline] [Your name] | [Your title] | [Email] | [Phone] ``` ### Tips - Send within 24 hours of the meeting - Reference specific things they said (shows you listened) - Keep proposed next steps concrete and time-bound - This is the asset your champion forwards to their boss --- ## Champion Enablement One-Pager Designed specifically for your internal champion to share with their team and leadership. Written to make them look smart. ### Structure ``` [Logo] WHY WE'RE EVALUATING [YOUR PRODUCT] THE SITUATION [2-3 sentences about the internal challenge, written as if the champion is explaining it to their team. Use "we" and "our" language.] WHAT [YOUR PRODUCT] DOES [1-2 sentences. Plain language, no jargon.] WHY THIS SOLUTION • [Reason 1] — How it solves our specific problem • [Reason 2] — How it compares to what we do today • [Reason 3] — How it compares to alternatives we evaluated EXPECTED IMPACT • [Metric]: Current state → Expected state • [Metric]: Current state → Expected state • [Time to value]: Live within [X weeks] WHO ELSE USES IT [2-3 recognizable company names in their industry] "Relevant customer quote." — Name, Title, Company NEXT STEPS • [What we're doing next] • [What we need from the team] • [Decision timeline] Questions? Talk to [Champion name] or [Your name at email]. ``` ### Why This Works - Written in the champion's voice, not yours - Answers the questions their boss will ask - Includes peer proof from companies they respect - Clear ask and timeline to drive internal momentum --- ## Layout Guidance ### Visual Hierarchy 1. **Headline** — Largest text, top of page, immediately communicates value 2. **Section headers** — Bold, clear, act as scannable anchors 3. **Body text** — Short sentences, bullet points preferred over paragraphs 4. **Proof elements** — Metrics and quotes should visually stand out (larger font, color, or callout box) 5. **CTA** — Prominent placement, bottom of page or bottom-right ### Whitespace - Margins: at least 0.75" on all sides - Space between sections: enough to visually separate (don't cram) - If it feels crowded, cut content. Never shrink font below 9pt. ### Font Sizing | Element | Suggested Size | |---------|---------------| | Headline | 18-24pt | | Section headers | 12-14pt bold | | Body text | 10-11pt | | Fine print / footer | 8-9pt | ### Color - Use brand colors for headers and accents - Keep body text dark (black or near-black) on white - Limit accent colors to 1-2 for visual consistency - Use color to draw attention to metrics and CTAs ### File Format - **PDF** for email attachments and leave-behinds - **Google Slides / PowerPoint** for editable versions reps can customize - Always include both — reps will customize, prospects want clean PDFs