{"skill":{"slug":"03-acquisition-retention","displayName":"03 Acquisition Retention","summary":"社区团购获客与用户留存全链路技能包。涵盖获客渠道矩阵、社群运营SOP、用户分层体系、复购激励、各平台获客策略差异及配套工具。适用于平台运营者、团长管理者。不含选品（模块一）、团长运营（模块二）。","tags":{"latest":"1.0.0"},"stats":{"comments":0,"downloads":138,"installsAllTime":0,"installsCurrent":0,"stars":0,"versions":1},"createdAt":1777684700588,"updatedAt":1778492826217},"latestVersion":{"version":"1.0.0","createdAt":1777684700588,"changelog":"Initial release: 全链路社区团购获客与用户留存体系\n\n- 提供社区团购获客渠道矩阵及ROI全景对比，覆盖新老用户、团长、地推、广告等五类主流渠道及运营优劣分析。\n- 输出社群运营SOP、分层用户体系（RFM简化版）、不同分层用户召回&复购激励策略及运营日历工具。\n- 梳理美团优选、多多买菜、兴盛优选、淘菜菜等平台在获客与留存上的打法异同，便于平台化运营差异化对标。\n- 内含用户分层分析工具（Python脚本），实现批量数据导入、一键分层与运营建议自动输出。\n- 明确模块边界，聚焦用户拉新、留存、复购，不含选品及团长运营内容。","license":"MIT-0"},"metadata":null,"owner":{"handle":"nic-yuan","userId":"s17601s6pc41mkraa1bkeshfx983kdsw","displayName":"nic-yuan","image":"https://avatars.githubusercontent.com/u/195308903?v=4"},"moderation":null}